Manager Digital Product Messaging

CVS Health

Confirmed live today High trust
Closes in 6 days Remote

Quick summary

Work type
Remote
Location
Rhode Island
Salary
$83,430–$203,940 / yr
Employment
Full-time
Posted
6 days ago
Freshness
Confirmed live today
Closes
Oct 17, 2026 (soon)

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $195k
This role $144k
$65k $252k
below market most similar roles pay here above market

This role pays less than 94% of similar roles. Most pay $170,587–$220,000 — the blue band above. At the midpoint, this role pays about $144k versus about $195k for comparable roles.

Based on 240 similar postings.

Employer

About CVS Health

CVS Health is a leading American healthcare company operating retail pharmacies, pharmacy benefit management services, and a health insurance segment through Aetna, one of the nation''s largest health insurers. Industry: Healthcare & Pharmacy

CVS Health currently has 109 open roles on FindRole.

Listed pay typically runs $106,605–$260,590 across 107 roles with salary data.

Most-posted roles

View all roles at CVS Health

At a glance

TL;DR · Manager Digital Product Messaging

The Manager Digital Product Messaging joins the Marketing Technology and Platforms team within the Customer Success and Operations organization. In this role, the individual leads the implementation, administration, optimization, and governance of enterprise digital communication platforms that power customer engagement. Key responsibilities include serving as the product owner for Email, SMS, Push, and RCS capabilities while defining roadmaps, user stories, and Agile backlogs. The position requires translating business requirements into technical specifications for acquisition, retention, personalization, preference management, and consent management. Necessary skills include experience with Salesforce Marketing Cloud, including Email Studio and Journey Builder, as well as HTML, CSS, AMPscript, SSJS, and SQL. The work involves solving technical communication problems within a regulated healthcare industry context by partnering with Engineering, Architecture, and Analytics teams.

What you'll do

  • Manage the implementation, administration, and optimization of enterprise messaging platforms.
  • Serve as the product owner for Email, SMS, Push, and RCS capabilities.
  • Define and maintain product roadmaps, user stories, and Agile backlogs.
  • Translate business requirements into technical requirements for the engineering and architecture teams.
  • Deliver technical solutions for acquisition, retention, personalization, and consent management.
  • Oversee the governance of digital communication platforms that power customer engagement.
  • Manage multiple projects simultaneously across various business units.

What we're looking for

  • 5+ years of experience in Technical Product Management, Technical Product Owner, Marketing Technology, Management Consulting, or a related field.
  • 5+ years of experience implementing or supporting enterprise marketing communication platforms.
  • 5+ years of experience delivering technical solutions for acquisition, retention, personalization, preference management, and consent management.
  • 5+ years of experience managing multiple projects across various businesses simultaneously.
  • 5+ years of experience translating business requirements into technical requirements.
  • 3+ years of experience with Salesforce Marketing Cloud or comparable MarTech platforms.
  • Must be able to support east and central time zones work hours.
  • Bachelor’s degree in Marketing, Computer Science, Engineering, Business, or a related field (preferred).

More like this

Similar roles

Manager, Product Management, Travel Communication Platform

Capital One Financial

New York, NY 6 days ago $179,700–$205,100
Artificial Intelligence SMS Email Templating Engine Data Personalization Multi-channel Communications Platform Migration Product Roadmap Digital Products Information Systems Analytics Statistics
3+ yrs exp

Digital Product Manager

The Federal Reserve

Boston, MA 68 days ago
AI Machine Learning UX Design User Centered Design Wireframes Prototypes User Flows Model Governance Information Security Design Thinking Automation Product Roadmap
5+ yrs exp

Senior Manager, Digital Product

CVS Health

Remote (MA) +10 5 days ago $106,605–$260,590
Contentful Adobe Experience Manager Jira Confluence Airtable Microsoft 365 Agile SAFe SSO API Generative AI Copilot Configuration Management Content Management Systems Workflow Automation
7+ yrs exp Remote

Manager, Product Management

The Walt Disney Company

Bay Lake, FL 2 days ago $165,900–$222,400
IoT UX/UI AI Tools User Stories Epics Requirement Documents Test Cases Acceptance Criteria Go-to-Market Plans Product Roadmap Technical Systems Mobile Applications Websites
8+ yrs exp Hybrid

Manager, Product Management

Capital One Financial

McLean, VA +1 5 days ago $164,800–$188,100
Technical Requirements HR Data OKR Digital Products Statistics Economics Operations Research Mathematics Computer Science Computer Engineering Information Systems
3+ yrs exp

Manager, Product Management

The Walt Disney Company

Orlando, FL +1 2 days ago $165,900–$222,400
AI Agile JIRA Confluence Smartsheet Airtable Cursor Claude Product Lifecycle Management POC Ecommerce Process Automation KPIs
8+ yrs exp Hybrid