This role pays less than
55%
of similar roles. Most pay
$173,512–$223,950
— the shaded band above.
At the midpoint, this role pays about
$191k
versus about
$199k
for comparable roles.
Based on 240 similar postings.
Employer
About Oracle
Oracle Corporation is a leading multinational technology company specializing in database software, cloud computing, and enterprise software.
Oracle currently has
571 open roles
on FindRole.
Listed pay typically runs
$100,150–$209,500
across 474 roles with salary data.
Lead Principal Product Marketing Manager, Database Product is a senior individual contributor role within the Database Product Marketing organization focused on developer product marketing for Oracle AI Database. The successful candidate will own positioning, messaging, and content to establish the platform as a primary choice for building modern, AI-driven applications. Day-to-day responsibilities include crafting differentiated messaging for developers, supporting major launches with technical content, and creating marketing programs to drive awareness and free tier adoption. This role requires deep expertise in developer tools, databases, and cloud services, along with the ability to read and write code to create demos. The position addresses the challenge of moving AI-generated applications into production by highlighting a platform that balances rapid development speed with enterprise requirements for data trust, security, and compliance.
Create differentiated messaging and content that resonates specifically with developer audiences.
Connect the product story to AI trends to show how developers can build at scale.
Write developer-facing content and coordinate deliverables for major product launches.
Develop marketing programs and campaigns to increase developer awareness and free tier adoption.
Provide the developer relations team with messaging, launch content, and proof points for community engagement.
Define and track the developer funnel from initial touchpoint to production adoption.
Use data analytics to guide investment in specific content and marketing programs.
What we're looking for
10+ years of experience in product marketing, developer relations, developer marketing, or technical marketing for developer platforms or enterprise cloud software.
Ability to build with databases, cloud services, or developer tools and write/read enough code to create and demo examples.
Deep familiarity with how developers evaluate and adopt tools, including free tiers, documentation, community, and self-service motions.
Proven track record as a senior individual contributor driving outcomes through influence in a large, matrixed organization.
Experience launching developer-facing products, including messaging, content creation, and event execution.
Strong communication skills as a clear writer and engaging presenter comfortable on stage before technical audiences.
Strong analytical orientation to define funnel/adoption metrics and make data-driven prioritization decisions.
Bachelor's degree in computer science, engineering, marketing, or related field, or equivalent experience.
Oracle Cloud Infrastructure
AI-native Development
Generative AI
Agentic Workflows
IDE Integrations
Source Control
Test Automation
Internal Developer Platforms
SDLC
Cloud Infrastructure
Platform Engineering
Product Management
Oracle Cloud Infrastructure
Generative AI
AI-native Development
IDE Integrations
Source Control
Test Automation
Internal Developer Platforms
SDLC
Cloud Infrastructure
Platform Engineering
AI
Product Management
Product Marketing
Agile
Scrum
JIRA
Kanban
Software Development
Project Management
New Product Development
Mobile Ecosystems
Risk Management
Change Management
Automation
Continuous Improvement Process
Lean Manufacturing