This role pays less than
79%
of similar roles. Most pay
$219,287–$288,150
— the shaded band above.
At the midpoint, this role pays about
$209k
versus about
$254k
for comparable roles.
Based on 240 similar postings.
Employer
About USAA
USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.
USAA currently has
14 open roles
on FindRole.
Listed pay typically runs
$143,320–$273,930
across 14 roles with salary data.
As the Director, MarTech Content & Workflow Design, you will lead an association-wide transformation of content management and workflow capabilities while serving as a hands-on practitioner. You will manage a team of practitioners and configuration specialists to build and scale high-performing capabilities in content infrastructure. Your daily responsibilities include owning and enhancing tools such as Adobe Experience Manager, Aprimo, Workfront, and DAM systems to ensure seamless integration across the MarTech ecosystem. You will drive adoption through cross-functional partnerships while implementing data-driven methodologies and automation to optimize user experiences. The role requires expertise in Agile, Lean Product Development, and Human Centered Design concepts. You will solve complex problems regarding workflow automation, governance, and compliance while integrating content capabilities with campaign tools, CRM, and decisioning platforms to improve speed-to-market and enhance the overall customer experience.
Lead the transformation of content management and workflow capabilities across the organization.
Manage and optimize MarTech tools including Adobe Experience Manager, Aprimo, Workfront, and Digital Asset Management systems.
Build and lead a high-performing team of practitioners and configuration specialists to ensure operational excellence.
Develop and execute product strategies, roadmaps, and data-driven methodologies to improve business outcomes.
Integrate workflow capabilities with campaign tools, CRM, and decisioning platforms for seamless marketing execution.
Implement AI-driven technologies and automation to optimize workflows and accelerate innovation.
Establish governance frameworks to ensure content workflows comply with brand standards and regulatory requirements.
Drive organizational change management and training programs to ensure high adoption of new tools.
What we're looking for
Bachelor's degree, 4 years of relevant experience, or an advanced degree with 6 years of experience is required.
8 years of Digital/Technology Product Management experience in areas like strategy, innovation, and user experience is required if no advanced degree is held.
At least 3 years of experience leading direct, matrixed, or cross-functional teams is required.
Hands-on experience implementing and optimizing MarTech ecosystems including Adobe, Salesforce, Aprimo, and Workfront is required.
Experience with AI capabilities, including generative AI and agent-based solutions, to optimize workflows is preferred.
Demonstrated ability to work in Agile, Lean Product Development, and Lean Portfolio Management environments is required.
Knowledge of Human Centered Design, journey mapping, and experience design concepts is required.
Ability to manage complex backlogs and lead teams through organizational change management and adoption programs is required.
MarTech
Marketing Operations
CDP
CRM
Salesforce
Snowflake
BigQuery
AI
Generative AI
Predictive Modeling
Data Warehousing
Tag Management
Data Pipelines
Agile
GDPR
CCPA
Marketing Automation
UX) Design
Figma
Information Architecture
Prototyping
User Research
Usability Testing
Design Systems
Accessibility
Agile
SDLC
Microsoft Azure
Microsoft Office
AI
Responsive Design