Director, MarTech Content & Workflow Design

USAA

Hybrid

Quick summary

Work type
Hybrid
Location
San Antonio, TX
Salary
$143,320–$273,930 / yr
Posted
3 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $232k
This role $209k
$127k most similar roles pay here $298k

This role pays less than 67% of similar roles. Most pay $192,925–$270,500 — the shaded band above. At the midpoint, this role pays about $209k versus about $232k for comparable roles.

Based on 240 similar postings.

Employer

About USAA

USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.

USAA currently has 13 open roles on FindRole.

Listed pay typically runs $143,320–$273,930 across 12 roles with salary data.

Most-posted roles

View all roles at USAA

At a glance

TL;DR · Director, MarTech Content & Workflow Design

As a Director of MarTech Content & Workflow Design at USAA, you will lead the transformation of content management and workflow capabilities across the organization. This role involves hands-on work with tools like Adobe Experience Manager, Aprimo, Workfront, and DAM to ensure seamless integration within the MarTech ecosystem. You will build and scale a high-performing team, fostering technical expertise and innovation while driving cross-functional partnerships for measurable impact. Key responsibilities include setting product strategies, implementing data-driven methodologies, and guiding teams in developing best practices. The ideal candidate has extensive experience in digital technology product management, strategic thinking, and working with emerging technologies such as AI. Knowledge of Adobe Experience Manager, Aprimo, and Workfront is essential, along with expertise in Agile delivery and change management to ensure successful adoption of new tools and processes.

What you'll do

  • Leads the transformation of content management and workflow capabilities across MarTech ecosystems.
  • Manages a high-performing team of practitioners and configuration specialists to enhance technical skills and innovation.
  • Ensures seamless integration of tools like Adobe Experience Manager, Aprimo, Workfront, and DAM.
  • Drives adoption and alignment through cross-functional partnerships, mentoring talent for continuous improvement.
  • Establishes governance frameworks for content workflows to ensure compliance with brand standards and regulations.

What we're looking for

  • 8+ years of Digital/Technology Product Management experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and Research/Testing.
  • Hands-on experience implementing and optimizing MarTech ecosystems (e.g., Adobe, Salesforce, Aprimo).
  • Proven ability to establish governance frameworks for content workflows ensuring compliance with brand standards and regulatory requirements.
  • Demonstrated success in influencing senior leadership and building enterprise-wide partnerships to align workflow initiatives with strategic business goals.
  • Strong background in driving organizational change and training programs to ensure successful adoption of workflow and content management tools.
  • Experience leading agile teams and managing complex backlogs for multi-platform implementations, ensuring timely delivery and business alignment.

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