Director, Dacor and Builder Marketing

What you'll do

• Develop and execute the brand's go-to-market strategy, including digital, brand, and channel marketing initiatives.
• Manage B2B marketing efforts focusing on channel messaging, creative content, and lead generation.
• Oversee social media strategy to build engagement with consumers, dealers, and influencers across mobile and video platforms.
• Define brand pillars, product architecture, and consistent guidelines to support sales regions.
• Lead cross-functional teams to identify white space opportunities using consumer insights and data analytics.
• Manage the marketing budget, agency relationships, and contract negotiations for various service providers.
• Oversee product promotion, advertising materials, and public relations for product launches and industry events.

What we're looking for

• Bachelor's Degree in Business, Marketing, or a related field.
• Directly related experience required, or with a Master’s degree.
• Experience in the luxury products industry is required.
• Experience managing and developing marketing staff is required.
• Must be highly data-driven with the ability to translate insights into concise reports.
• Exemplary project management skills are required to manage multiple priorities in a lean environment.
• Global or multinational exposure is required.
• Ability to write, read, analyze, interpret, present, and explain industry-related product materials.