Data Analyst, Customer Journey & Attribution

What you'll do

• Build and maintain multi-touch attribution models to quantify the impact of digital touchpoints and human interventions on customer retention.
• Establish data pipelines connecting digital engagement metrics with Gainsight outcomes, meeting logs, and CRM lifecycle stages.
• Connect early-stage adoption metrics to long-term business outcomes like net revenue retention and expansion revenue.
• Provide data-backed recommendations to refine intervention thresholds, CTA targeting rules, and playbook messaging.
• Identify customer segments and usage patterns to refine trigger logic for automated campaigns and Gainsight CTAs.
• Clean, transform, and organize messy data from disparate sources into reliable datasets for identity resolution and event tracking.
• Build clear dashboards in Tableau or Looker to provide visual transparency into campaign performance and channel efficiency.
• Use AI tools to accelerate SQL writing, scripting, data cleaning, and complex analytical tasks.

What we're looking for

• Must be a US Citizen currently residing in the United States.
• Must have legal authorization to work in the U.S. indefinitely.
• 5+ years of experience in data analytics, marketing analytics, or Revenue/CS Operations.
• At least 2 years of experience focused on attribution modeling or lifecycle analytics in SaaS.
• Proven track record as a hands-on Individual Contributor with a strong Business Operations background.
• Hands-on experience building multi-touch attribution models using SQL, Python, or R.
• Advanced SQL skills and hands-on experience with Snowflake, BigQuery, or Redshift.
• Ability to build functional dashboards using Tableau, Looker, or Power BI.
• Familiarity or hands-on experience with Gainsight, Salesforce, or HubSpot.
• Ability to translate complex analytical concepts into actionable insights for business stakeholders.
• Experience using AI tools like Claude, ChatGPT, or Copilot to accelerate analytical tasks (preferred).
• Deep experience connecting hybrid digital engagement metrics with Gainsight CTA outcomes and CRM lifecycle stages (preferred).
• Deep familiarity with SaaS metrics like Time-to-Value and Net Revenue Retention (preferred).