Product Manager, Growth Marketer

What you'll do

• Own growth and expansion concepts for email and nurture programs across the customer lifecycle.
• Execute expansion campaigns to drive multi-product adoption and deepen usage across the platform.
• Build segmentation and personalization based on product usage, account context, and lifecycle stages.
• Run a prioritized experimentation roadmap by forming hypotheses, defining test designs, and interpreting results.
• Coordinate with Product teams to ensure lifecycle communications and in-product experiences form a unified journey.
• Explore and implement AI solutions to create customer value and accelerate research and program execution.
• Create reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
• Partner with Developer Relations, Community, and Education teams to drive further product adoption.

What we're looking for

• Master's Degree (preferred).
• 4+ years of experience marketing to a technical or developer audience (preferred).
• Experience in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing (preferred).
• Strong written communication skills to translate technical product value into clear messages for technical users.
• Demonstrated experience forming hypotheses, shipping experiments, measuring results, and scaling or stopping programs based on evidence.
• Experience owning lifecycle programs including onboarding, activation, adoption, re-engagement, or reactivation using marketing-automation platforms.
• Experience in developer tools, cloud infrastructure, data platforms, databases, open source, or technical SaaS (preferred).
• Familiarity with Marketo or equivalent lifecycle platforms and Amplitude or equivalent product analytics tools (preferred).