Product Manager, Growth

Plaid

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
New York, NY
Salary
$190,800–$262,800 / yr
Posted
36 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $205k
This role $227k
$145k $275k
below market most similar roles pay here above market

This role pays more than 72% of similar roles. Most pay $176,337–$234,650 — the blue band above. At the midpoint, this role pays about $227k versus about $205k for comparable roles.

Based on 240 similar postings.

Employer

About Plaid

Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure

Plaid currently has 73 open roles on FindRole.

Listed pay typically runs $190,800–$262,800 across 73 roles with salary data.

Most-posted roles

View all roles at Plaid

At a glance

TL;DR · Product Manager, Growth

The Product Manager, Growth joins the Growth team within the Customer Growth & Experience department. This individual will own the self-serve funnel, managing the customer journey from initial onboarding through go-live and scaling. Key responsibilities include optimizing the SMB and long-tail acquisition, reducing onboarding friction, and building upsell motions that surface intelligent recommendations. The role involves partnering with Web, Engineering, Design, BI/DS, Marketing, and Sales teams to streamline handoffs between self-serve and sales-assisted motions. The position requires expertise in product-led growth, funnel analytics, and experimentation to prioritize high-leverage bets. The work focuses on improving revenue efficiency and developing premium enterprise features like SSO and audit logs for an API-first platform that connects financial accounts to various apps and services.

What does a Product Manager earn in New York?

Median $195400 from 308 postings across 40 companies.

See salary data

What you'll do

  • Own and optimize the end-to-end self-serve funnel from initial onboarding through go-live and scaling.
  • Drive scalable acquisition for SMB and long-tail customers by reducing onboarding friction and improving revenue efficiency.
  • Build upsell and cross-sell motions that provide intelligent recommendations for self-serve or sales-assisted opportunities.
  • Streamline handoffs between self-serve and sales-assisted motions by identifying and fixing friction points in the sales flow.
  • Use funnel analytics, segmentation, and experimentation to prioritize high-leverage business bets.
  • Partner with cross-functional teams to ship and measure the impact of new enterprise features like SSO and audit logs.

What we're looking for

  • 5+ years of product management experience.
  • Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements.
  • Strong analytical and funnel-optimization skills to make decisions from experiment and funnel data.
  • Track record of partnering effectively with GTM teams including Sales, Partnerships, and Marketing.
  • Experience building acquisition motions for SMB and/or supporting key accounts at scale.
  • Excellent communication skills to articulate tradeoffs to GTM, Engineering, and cross-functional leadership.
  • Experience in fintech (preferred).
  • Background in API-first or platform businesses (preferred).
  • Familiarity with website experimentation and funnel attribution (preferred).

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