Careers - Engagement Marketing Manager - Banking & Loyalty

Block

Quick summary

Work type
On-site
Location
San Francisco, CA
Salary
$135,200–$202,800 / yr
Posted
29 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $188k
This role $169k
$125k most similar roles pay here $233k

This role pays less than 64% of similar roles. Most pay $154,000–$222,500 — the shaded band above. At the midpoint, this role pays about $169k versus about $188k for comparable roles.

Based on 239 similar postings.

Employer

About Block

Block, Inc. (formerly Square) is a financial technology company operating the Square merchant payments ecosystem, Cash App peer-to-peer payments, TIDAL music streaming, and Bitcoin-focused financial services. Industry: Financial Technology & Payments

Block currently has 70 open roles on FindRole.

Listed pay typically runs $180,000–$270,000 across 57 roles with salary data.

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View all roles at Block

At a glance

TL;DR · Careers - Engagement Marketing Manager - Banking & Loyalty

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Join the Cash App Engagement Marketing team as an Engagement Marketing Manager, a strategic role focused on deepening customer engagement and driving banking adoption across multiple products. This position involves designing multi-quarter programs that enhance user interaction with Cash App’s ecosystem, including loyalty initiatives and benefit-messaging systems. Key responsibilities include defining marketing strategies, running rigorous experiments, and leveraging AI tools to optimize communication decision-making. Ideal candidates have 5+ years of experience in lifecycle marketing or related fields, proficiency with CRM platforms like Braze and Iterable, and strong analytical skills using SQL and data visualization tools such as Tableau. Experience in financial services growth is a plus, along with the ability to influence cross-functional teams and drive measurable business impact.

Skills

Braze Iterable Salesforce Marketing Cloud Tableau Mode SQL AI tools Claude Code Goose CI/CD Data modeling Experimentation methodologies Customer relationship management (CRM) Marketing automation platforms Financial services experience Fintech experience Healthcare product experience

What you'll do

  • Own the marketing strategy for deepening engagement across Cash App products and driving banking adoption.
  • Design and run multi-quarter programs that connect spending, savings, and lending products through benefit messaging systems.
  • Partner with Product on offers and eligibility-based prompts to create new levers for customer engagement.
  • Build an opportunity framework including audience segmentation, threshold cohorts, and contextual trigger mapping.
  • Run rigorous experimentation across key levers like audience segmentation, threshold messaging, and incentive design.
  • Influence cross-functional strategy by operating as a peer of Product, Analytics, Martech, Creative, and Brand teams.

What we're looking for

  • 5+ years of experience in lifecycle marketing or related fields.
  • Proven ability to design and run multi-quarter growth programs end-to-end.
  • Strong analytical skills with proficiency in data modeling and SQL.
  • Experience designing incentive-based engagement systems and measuring impact.
  • Hands-on experience with CRM platforms like Braze or Iterable.
  • Fluency with AI tools for strategy, execution, and automation.

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