Business Manager - Marketing & Messaging, Capital One Business Travel

Capital One Financial

Actively hiring Posted this week
New York · McLean, VA · Richmond, VA Posted 4 days ago $164,800–$188,100 / year
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At a glance

AI generated

TL;DR

Capital One Business Travel seeks a Marketing Senior Analyst to join its rapidly expanding Premium Products and Experiences team, focusing on driving multifaceted strategies to enhance cardmember engagement and spend growth through various marketing initiatives. This role involves developing and executing a comprehensive go-to-market strategy, including customer journeys, segmentation, channel strategy, and messaging, while acting as the key liaison between COBT/Small Business Card marketing teams to drive ideation and execution of offers. The ideal candidate will leverage data-driven decision-making in SQL, collaborate effectively across diverse functional groups, and possess strong communication skills to influence decisions and deliver actionable recommendations. With a focus on understanding and engaging field-managed customers, this role also entails managing triggered messaging campaigns, content strategy, and external analysis to stay competitive in the market.

Skills

SQL Marketing Analytics Data-Driven Decision Making Collaboration Influence Results-Oriented Messaging Strategy Channel Performance Analytics Triggered Messaging Campaigns Content Strategy Event Strategy Competitive Analysis Customer Obsession Creative Thinking Initiative Ownership Task Switching Communication Skills

What you'll do

  • Identify and validate product positioning and messaging for target audiences.
  • Develop and execute a comprehensive go-to-market strategy with marketing partners.
  • Analyze channel performance to assess ROI and inform strategic decisions.
  • Lead triggered messaging campaigns across different customer segments and journeys.
  • Refine content strategy to enhance COBT’s positioning and customer claims.
  • Serve as the primary liaison between Card, Field, and Marketing teams for initiatives.

What we're looking for

  • Proven ability to develop and execute comprehensive marketing strategies.
  • Strong initiative and ownership with the capacity to coordinate across diverse teams.
  • Expertise in data-driven decision making using SQL and other analytics tools.
  • Excellent written and verbal communication skills for influencing stakeholders.
  • Experience in marketing analytics, problem-solving, and storytelling with data.
  • Ability to collaborate effectively and influence various teams within an organization.
  • Results-oriented mindset with a focus on both short-term and long-term impact.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 535 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 531 roles with salary data.

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