Careers - Engagement Marketing Manager - Activation & Habituation

Block

Actively hiring Posted this week
Bay Area, CA Posted 4 days ago $135,200–$202,800 / year
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At a glance

AI generated

TL;DR

The Engagement Marketing Manager at Cash App will join a dynamic team focused on building personalized customer relationships across the entire lifecycle. This role involves driving conversion and activation through rigorous experimentation and analysis, working closely with Product, Engineering, ML, Design, and Analytics teams to shape both communications and product development. Key responsibilities include defining opportunity landscapes, prioritizing experiments, diagnosing funnel friction, and leveraging AI tools for automation. Ideal candidates have 5+ years of experience in lifecycle marketing or growth strategy, strong analytical skills, proficiency with CRM platforms like Braze and SQL, and a background in regulated products such as fintech.

Skills

SQL Tableau Mode Braze Iterable Salesforce Marketing Cloud AI tools CRM platforms Experimentation methodologies Data modeling Analytics frameworks Looker Python PostgreSQL Kubernetes AWS CI/CD

What you'll do

  • Own activation and habituation outcomes by defining opportunity landscapes, setting strategy, and delivering measurable business impact.
  • Run high-velocity experimentation programs across various customer journey stages to drive conversion and retention.
  • Build a unified opportunity framework for scoring and prioritizing experiments based on expected impact and effort.
  • Self-serve sophisticated analysis using SQL fluency and data modeling intuition to diagnose funnel friction and experiment results.
  • Influence cross-functional strategy with Product, Analytics, Martech, Creative, and Brand teams as a peer partner.

What we're looking for

  • 5+ years of experience in lifecycle marketing or related fields in a B2C tech environment
  • Proven track record of owning and driving growth areas end-to-end with measurable impact
  • Strong analytical skills including data modeling intuition, SQL fluency, and self-sufficiency
  • Deep hands-on experience running rigorous experiments to diagnose funnel friction and optimize outcomes
  • Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable)
  • Fluency in using AI tools for decision-making and automation in engagement marketing
  • Clear communication skills to translate complex analysis into actionable recommendations

Employer

About Block

Block, Inc. (formerly Square) is a financial technology company operating the Square merchant payments ecosystem, Cash App peer-to-peer payments, TIDAL music streaming, and Bitcoin-focused financial services. Industry: Financial Technology & Payments

Block currently has 47 open roles on FindRole.

Listed pay typically runs $180,000–$270,000 across 46 roles with salary data.

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