Senior Associate, Business Analyst - Marketing, COBT
At a glance
AI generatedTL;DR
As a Senior Associate Business Analyst in Marketing for Capital One Business Travel (COBT), you will join a dynamic team focused on driving multifaceted strategies to enhance cardmember engagement and spend growth through various marketing initiatives. Your day-to-day responsibilities include channel performance analytics, building triggered messaging campaigns, refining content strategy, supporting campaign execution, segmenting customers, understanding customer needs, managing relationships with key teams, conducting external analysis, and developing event strategies. You will leverage SQL for data-driven decision-making, collaborate across diverse functional groups, and use your creative thinking to influence decisions and deliver actionable recommendations. This role is crucial in a fast-growing business environment where you will help maintain exponential growth by understanding and engaging field-managed customers to create the best travel experiences.
Skills
What you'll do
- Analyze ROI of different marketing channels and develop go-to-market strategies.
- Build triggered messaging campaigns for various customer segments and journeys.
- Refine COBT positioning and claims in partnership with marketing teams.
- Execute specific marketing campaigns and analyze their performance.
- Identify targeted treatment opportunities through detailed customer segmentation.
What we're looking for
- Proven ability to coordinate efforts across diverse functional groups and take initiative.
- Strong marketing analytics skills, including data analysis in SQL and storytelling for decision-making.
- Experience in channel performance analytics and developing holistic marketing strategies.
- Excellent written and verbal communication skills for influencing decisions.
- Ability to collaborate effectively with various teams to advance business goals.
- Focus on driving both short-term impact and long-term results through execution.
- Creative thinking and problem-solving skills for developing innovative marketing strategies.
Employer
About Capital One Financial
Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking
Capital One Financial currently has 535 open roles on FindRole.
Listed pay typically runs $197,300–$225,100 across 531 roles with salary data.
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