below marketmost similar roles pay hereabove market
This role pays less than
68%
of similar roles. Most pay
$184,440–$257,200
— the blue band above.
At the midpoint, this role pays about
$196k
versus about
$221k
for comparable roles.
Based on 240 similar postings.
Employer
About Okta Inc
Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[
Okta Inc currently has
103 open roles
on FindRole.
Listed pay typically runs
$174,000–$238,000
across 103 roles with salary data.
The Staff Product Marketing Manager, Okta Device Access, leads the go-to-market strategy for a strategic product portfolio at the intersection of identity, endpoint experiences, and security. This role involves owning positioning, messaging, launches, field enablement, and lifecycle adoption for Okta Device Access, which secures device-login security for Windows and macOS environments. The successful candidate will translate complex identity, authentication, and operating-system integration capabilities into clear customer value propositions and scalable commercial programs. Key responsibilities include developing differentiated narratives for phishing-resistant access, leading cross-functional launch planning, and building adoption programs for FastPass. The role requires expertise in cybersecurity, identity and access management, zero trust, and MDM/UEM. You will partner with Engineering and Sales to drive durable customer adoption and solve technical challenges regarding secure access from device sign-in to applications.
Own the end-to-end go-to-market and lifecycle marketing strategy for Okta Device Access.
Develop a differentiated narrative for securing device sign-in and enabling passwordless, phishing-resistant access.
Translate complex identity and operating-system integration capabilities into clear customer value propositions and field plays.
Lead cross-functional launch planning including sales enablement, customer communications, and post-launch measurement.
Build and execute adoption programs to help customers advance phishing-resistant access and FastPass adoption.
Partner with Product and Engineering to incorporate customer insights into roadmap decisions and commercialization.
Enable Sales, Support, and partners with the tools and messaging needed to drive successful deployments.
Define and report on success metrics across adoption, pipeline influence, and customer outcomes.
What we're looking for
8+ years of B2B enterprise product marketing experience, preferably in cybersecurity, identity, endpoint management, or enterprise software.
Demonstrated experience owning GTM strategy for complex technical products from positioning and launches through field enablement and customer adoption.
Ability to communicate credibly with security, identity, IT, and endpoint-management audiences.
Exceptional storytelling and executive communication skills to make sophisticated technology accessible and commercially compelling.
Proven cross-functional leadership with Product, Engineering, Sales, Solutions Engineering, Customer Success, Digital, Pricing, and partner teams.
Strong analytical orientation using customer insight and performance data to shape strategy and improve adoption.
Bachelor’s degree or equivalent practical experience.
Experience in identity and access management, authentication, endpoint security, or zero trust (preferred).