below marketmost similar roles pay hereabove market
This role pays more than
64%
of similar roles. Most pay
$192,500–$257,200
— the blue band above.
At the midpoint, this role pays about
$231k
versus about
$225k
for comparable roles.
Based on 240 similar postings.
Employer
About Proofpoint
Proofpoint is a cybersecurity company specializing in email security, threat protection, data loss prevention, and compliance. Privately held by Thoma Bravo since 2021, it serves over 500,000 organizations including 87 of the Fortune 100.
Proofpoint currently has
7 open roles
on FindRole.
Listed pay typically runs
$166,500–$244,200
across 5 roles with salary data.
Staff Product Marketing Manager - Data Security joins the Data Security Product Marketing team to serve as a subject matter expert for a portfolio spanning Data Loss Prevention, Data Security Posture Management, Insider Threat Management, and data security for AI. The role involves developing strategic positioning, messaging, and Go-to-Market strategies for new capabilities while creating high-impact content like solution briefs, webinars, and demo scripts. Key responsibilities include building sales enablement materials such as playbooks and battlecards, tracking market trends, and translating complex technical capabilities into customer-centric messaging. The position requires expertise in data classification, policy management, compliance, and incident response across endpoints, email, SaaS applications, and cloud environments. The successful candidate will drive awareness and adoption by bridging the gap between product management and field teams.
Develop strategic positioning and messaging for the data security portfolio including DLP, DSPM, and ITM.
Own Go-to-Market strategy and launch planning for new data security capabilities.
Create high-impact content such as solution briefs, web pages, presentations, and demo scripts.
Build sales and partner enablement materials including playbooks, battlecards, and competitive guidance.
Track market, buyer, and competitive trends across data protection and cloud security categories.
Serve as a subject matter expert in sales trainings, customer briefings, and analyst conversations.
Translate customer insights and use cases into sharper messaging and more effective GTM strategies.
What we're looking for
12+ years of experience in product marketing for cybersecurity, data security, DLP, DSPM, insider risk, or related enterprise software.
Strong understanding of data security use cases across DLP, DSPM, ITM, endpoint, email, cloud, SaaS, AI tools, and compliance.
Proven ability to translate complex technical capabilities into clear, customer-centric messaging for security, risk, compliance, IT, and executive audiences.
Experience leading GTM strategy, launches, sales enablement, and campaign planning for enterprise security solutions.
Strong market and competitive analysis skills to turn insights into positioning, sales guidance, and product feedback.
Excellent communication and presentation skills for executive briefings, analyst conversations, webinars, and customer meetings.
Collaborative, analytical, and execution-focused with the ability to influence cross-functional teams and drive measurable business impact.
A bachelor’s degree is required; a technical concentration or MBA is a plus (preferred).
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