Senior Specialist, SMC GTM Architect

Snap Inc.

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Los Angeles, CANew York, NYPalo Alto, CASeattle, WA
Salary
$142,000–$214,000 / yr
Posted
1 day ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $181k
This role $178k
$130k most similar roles pay here $227k

This role pays more than 53% of similar roles. Most pay $144,812–$217,750 — the shaded band above. At the midpoint, this role pays about $178k versus about $181k for comparable roles.

Based on 240 similar postings.

Employer

About Snap Inc.

Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.

Snap Inc. currently has 77 open roles on FindRole.

Listed pay typically runs $209,000–$313,000 across 58 roles with salary data.

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View all roles at Snap Inc.

At a glance

TL;DR · Senior Specialist, SMC GTM Architect

Sr. Specialist, SMC GTM Architect joins the SMC GTM Architect team to drive growth across the long-tail small-customer business by optimizing the full advertiser lifecycle including acquisition, activation, retention, and growth. This individual contributor role involves conceptualizing and shipping core systems that power small-customer advertiser growth through automated workflows, multi-channel outreach, and personalized product recommendations. The successful candidate will build systems integrating CRM, BigQuery, Ads APIs, and other data platforms to provide unified account context while removing manual work through automation. Required technical skills include proficiency in Python, SQL, LLMs, RAG architectures, prompt engineering, and development tools like Claude, Cursor, and Google ADK. This role solves the challenge of scaling GTM workflows for a high volume of small advertisers by transforming complex data into actionable, repeatable systems within a digital advertising environment.

What you'll do

  • Own specific segments or workflows within the full-funnel strategy for long-tail advertisers.
  • Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms.
  • Create personalization workflows to deliver targeted product recommendations and triggers to advertisers.
  • Develop multi-channel outreach across in-product, email, and partner surfaces.
  • Integrate behavioral, contextual, and performance data to power targeting and decisioning.
  • Drive operational excellence by automating manual tasks and building reusable tools and APIs.
  • Identify efficiencies across initiatives and prioritize trade-offs with limited guidance.
  • Communicate progress, technical tradeoffs, and business outcomes clearly to leadership and stakeholders.

What we're looking for

  • Bachelor’s degree in Analytics, Computer Science, or a related field (or equivalent experience).
  • 5+ years of experience designing and deploying automation systems, preferably in a GTM context.
  • Experience building and shipping production applications or working prototypes.
  • Proficiency in Python, SQL, or equivalent tools and technologies.
  • Knowledge of digital advertising including campaign setup, bidding, optimization, measurement, and the advertiser journey.
  • Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management.
  • Experience with development tools such as Claude, Cursor, and Google ADK.
  • Experience operating in high-growth, fast-paced environments.

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