Senior Manager, GTM Architect

Snap Inc.

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
BellevueLos Angeles, CANew York, NYPalo Alto, CASan Francisco, CA
Salary
$251,000–$377,000 / yr
Posted
1 day ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $204k
This role $314k
$125k most similar roles pay here $404k

This role pays more than 94% of similar roles. Most pay $177,250–$230,250 — the shaded band above. At the midpoint, this role pays about $314k versus about $204k for comparable roles.

Based on 239 similar postings.

Employer

About Snap Inc.

Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.

Snap Inc. currently has 77 open roles on FindRole.

Listed pay typically runs $209,000–$313,000 across 58 roles with salary data.

Most-posted roles

View all roles at Snap Inc.

At a glance

TL;DR · Senior Manager, GTM Architect

The Senior Manager, GTM Architect joins the SMC GTM Architect team to drive growth across the small-customer business by designing, prototyping, and scaling systems that power the advertiser lifecycle. This role involves building a personalization backbone, developing a multichannel communications engine, and creating an orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms. The successful candidate will translate technical capabilities into repeatable workflows to improve acquisition, activation, retention, and growth. To succeed, you must possess a strong technical foundation in Python and SQL, along with experience in automation systems and the digital advertising lifecycle. You will serve as a technical bridge between Sales, Product, and Engineering teams while leading a team of builders. The role focuses on solving complex problems regarding automated decisioning, experimentation infrastructure, and scalable GTM systems for digital advertising.

What you'll do

  • Design and scale systems that translate product capabilities into repeatable go-to-market workflows.
  • Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms for unified account context.
  • Build a personalization backbone to deliver relevant product recommendations and optimizations to advertisers.
  • Develop a multichannel communications engine for coordinated outreach across in-product, email, and partner surfaces.
  • Establish a unified signals foundation using behavioral and performance data to power targeting and decisioning.
  • Drive operational excellence by building tools, APIs, and reusable triggers to automate manual workflows.
  • Serve as the technical bridge between Sales, Product, Engineering, and Finance to align GTM objectives with scalable systems.
  • Recruit, coach, and lead a team of technically fluent builders focused on experimentation and measurable impact.

What we're looking for

  • Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience.
  • 12+ years of experience designing and deploying automation systems.
  • 2+ years of experience in people management or technical leadership.
  • Experience building and shipping production applications or working prototypes.
  • Proficiency in Python, SQL, or equivalent tools and technologies.
  • Knowledge of the digital advertising lifecycle including campaign setup, bidding, optimization, and measurement.
  • Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements.
  • Experience with LLMs, RAG architectures, prompt engineering, and AI development tools (preferred).

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