Lead SMC GTM Architect

Snap Inc.

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Los Angeles, CANew York, NYPalo Alto, CASeattle, WA
Salary
$157,000–$235,000 / yr
Posted
1 day ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $200k
This role $196k
$130k most similar roles pay here $266k

This role pays more than 55% of similar roles. Most pay $176,712–$224,012 — the shaded band above. At the midpoint, this role pays about $196k versus about $200k for comparable roles.

Based on 240 similar postings.

Employer

About Snap Inc.

Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.

Snap Inc. currently has 77 open roles on FindRole.

Listed pay typically runs $209,000–$313,000 across 58 roles with salary data.

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View all roles at Snap Inc.

At a glance

TL;DR · Lead SMC GTM Architect

The Lead, SMC GTM Architect joins the SMC GTM Architect team to drive growth across the long-tail small-customer business. This individual contributor role focuses on the full advertiser lifecycle, including acquisition, activation, retention, and growth through funnel optimization and scalable outreach. You will build and ship core systems that integrate CRM, BigQuery, Ads APIs, and other data platforms to create unified account context and personalized workflows. The role requires technical fluency in Python, SQL, and LLM technologies, including RAG architectures and prompt engineering, while utilizing tools like Claude, Cursor, and Google ADK. You will solve the challenge of transforming complex product offerings into repeatable go-to-market workflows for small advertisers by automating manual tasks and developing multi-channel outreach across in-product, email, and partner surfaces to drive measurable revenue and operational efficiency.

What you'll do

  • Own specific segments of the full-funnel strategy for long-tail advertisers from conception to execution.
  • Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms for unified account context.
  • Create personalization workflows to deliver targeted product recommendations and triggers to advertisers at optimal moments.
  • Develop multi-channel outreach across in-product, email, and partner surfaces to drive measurable advertiser growth.
  • Integrate behavioral, contextual, and performance data to power automated targeting and decisioning systems.
  • Drive operational excellence by automating manual tasks and building reusable tools and APIs.
  • Translate technical capabilities into tangible revenue, productivity, or cost improvements for the business.
  • Communicate project progress, trade-offs, and outcomes clearly to leadership and cross-functional stakeholders.

What we're looking for

  • Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience.
  • 8+ years of experience designing and deploying automation systems, preferably in a GTM context.
  • Experience building and shipping production applications or working prototypes.
  • Proficiency in Python, SQL, or equivalent tools and technologies.
  • Experience operating in high-growth, fast-paced environments.
  • Knowledge of digital advertising including campaign setup, bidding, optimization, measurement, and the advertiser journey.
  • Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements.
  • Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management (preferred).

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