Senior Manager, Digital Analytics (Consumer Products)

What you'll do

• Lead and grow a cross-disciplinary team of analysts through coaching, code reviews, and technical training.
• Translate web and mobile data into compelling stories with actionable recommendations for executive leadership.
• Oversee the measurement and statistical methodology of A/B and Bayesian testing programs.
• Provide in-depth analysis and reporting for business and product teams on a regular and ad-hoc basis.
• Validate tracking accuracy across web and mobile platforms using browser dev tools and tag debuggers.
• Develop data collection strategies by mapping web events and attributes into Adobe Analytics via Tealium.
• Serve as the subject matter expert for Adobe Analytics metrics to ensure consistent definitions across the organization.
• Implement automation and new technologies to improve team efficiency and analytics process value.

What we're looking for

• Bachelor’s degree or equivalent work experience.
• Master’s degree in a related area (preferred).
• 10+ years of analytical experience.
• 4+ years of digital analytics tool experience, such as Adobe Analytics or Google Analytics.
• Demonstrated leadership across direct and indirect reporting relationships.
• Strong expertise defining digital analytics tracking requirements and coordinating technical delivery with engineering teams.
• Experience in the eCommerce field, preferably in Direct to Consumer (preferred).
• Experience leveraging advanced SQL to analyze large, multi-source datasets (preferred).