below marketmost similar roles pay hereabove market
This role pays more than
97%
of similar roles. Most pay
$151,981–$214,500
— the blue band above.
At the midpoint, this role pays about
$660k
versus about
$183k
for comparable roles.
Based on 240 similar postings.
Employer
About Netflix
Netflix is the world''s leading streaming entertainment service, offering a vast library of TV series, films, documentaries, and original content to subscribers in over 190 countries. Industry: Streaming Entertainment & Media
Netflix currently has
165 open roles
on FindRole.
Listed pay typically runs
$388,000–$619,000
across 151 roles with salary data.
Software Engineer 6 - Creative Studio joins the Netflix Ads organization to build backend services and APIs for the Creative Studio. This role focuses on the end-to-end experience for advertisers to build, preview, and approve creative assets, specifically owning the Creative Builder, Asset Library, Compositing Service, and Creative Studio Service. You will develop high-fidelity previews, automated workflows, and GenAI-powered formats to reduce advertiser friction. The position requires expertise in microservices architecture, database and data modeling, cloud infrastructure, and languages like Java, Go, or Python. Key responsibilities include designing REST/gRPC APIs, managing asynchronous processing, and building data pipelines for machine learning platforms. You will solve complex problems regarding creative lifecycle management and high-scale digital advertising systems to improve ad performance and member experience.
What does a Software Engineer earn in California?
Median $214500 from 1223 postings across 78 companies.
Design and build highly available, scalable backend services and APIs for the Creative Studio platform.
Develop data pipelines and service architectures to support GenAI-powered creative formats and workflows.
Architect backend systems that power the Creative Builder, Asset Library, and Compositing Service.
Implement production-quality code for REST/gRPC APIs, asynchronous processing, and system monitoring.
Define architectural direction for new services and solve complex, ambiguous technical problems.
Mentor engineers and raise the technical bar through high-quality code reviews and design documentation.
Drive alignment across cross-functional teams to deliver against dense product roadmaps.
Integrate backend services with complex systems including machine learning platforms and Generative AI models.
What we're looking for
9+ years of experience designing, building, and operating highly available, scalable, and performant backend services in production.
Deep expertise in backend engineering, including microservices architecture, database and data modeling, and cloud infrastructure using Java, Go, Python, or similar.
Strong history of writing production-quality, well-tested, and maintainable code, including API design (REST/gRPC), asynchronous processing, and system monitoring.
Strong large-scale system design skills with the ability to bridge business needs and technical implementation while advocating for reliability and scale.
Experience designing and implementing backend APIs, data pipelines, and services that integrate with complex systems, including Generative AI models and machine learning platforms.
Demonstrated ability to raise the technical bar through high-quality code reviews and design docs, and to mentor and grow other engineers.
Excellent verbal and written communication skills to articulate complex technical concepts to both technical and non-technical audiences.
Prior experience building tools for digital advertising, creative management, or GenAI workflows (preferred).
Python
JVM
LLM
Agentic Workflows
AI Infrastructure
CI/CD
Multi-agent Orchestration
Embedding Strategies
Tool Use
Function Calling
Structured Outputs
Incident Response Automation
Log Analysis
Production Systems
Semiconductor Equipment
Process Design
Product Prototyping
Experimental Design
Troubleshooting
Debugging
Process Control
Product Development
Technical Support