This role pays less than
67%
of similar roles. Most pay
$176,212–$224,050
— the shaded band above.
At the midpoint, this role pays about
$177k
versus about
$200k
for comparable roles.
Based on 240 similar postings.
Employer
About Microsoft
Microsoft Corporation is a global technology leader producing software, hardware, and cloud services including Windows, Office 365, Azure cloud platform, Xbox gaming, and Surface devices. Industry: Software & Cloud Computing
Microsoft currently has
644 open roles
on FindRole.
Listed pay typically runs
$119,800–$234,700
across 624 roles with salary data.
Senior/Principal Product Manager-Advertiser Intelligence (Diagnostics & Keywords) joins the Microsoft Advertising team to shape next-generation advertiser intelligence experiences. The role focuses on two distinct areas: Diagnostics or Keyword Intelligence. In the Diagnostics track, the manager transforms static reporting into intelligent, action-oriented workflows using heuristic rules and agentic, AI-powered systems to resolve performance issues. In the Keywords track, the manager leads keyword recommendations and planning by combining large-scale search intent signals with AI-driven insights to identify growth opportunities. Key responsibilities include defining product roadmaps, managing success metrics, and leading cross-functional teams across engineering, design, and data science. The role requires expertise in digital advertising products, including optimization, targeting, and bidding. Candidates must possess skills in building LLM-powered or agentic experiences, utilizing SQL/KQL for data analysis, and executing go-to-market strategies to improve advertiser trust and platform performance.
What does a Product Manager earn in California?
Median $221750 from 153 postings across 39 companies.
Develop and communicate the product strategy and roadmap for diagnostics or keyword intelligence across the advertising ecosystem.
Determine whether to use heuristic rules, agentic workflows, or model-driven approaches to solve specific advertiser problems.
Define how products surface across the user journey to maximize engagement and action through instrumentation and experimentation.
Analyze campaign data to identify root causes of performance issues and define critical signals for automated troubleshooting.
Identify new monetization opportunities by applying AI to large-scale search intent signals and keyword scenarios.
Lead go-to-market efforts with marketing and sales teams to ensure successful product launches and adoption.
Drive cross-functional alignment between engineering, design, data science, and legal teams to deliver cohesive outcomes.
Translate complex data findings into actionable product decisions while ensuring all AI features remain accurate and explainable.
What we're looking for
Bachelor's Degree and 5+ years of experience in product, service, or program management.
Experience developing digital advertising products, specifically demand/buying side features like optimization, targeting, bidding, budget, and conversion tracking.
8+ years of experience in product, service, or program management (preferred).
3+ years of experience taking a product, feature, or experience to market (preferred).
5+ years of experience improving product metrics such as adoption, engagement, retention, or business impact (preferred).
Strong analytical skills and ability to work with data to form hypotheses and translate findings into decisions (SQL/KQL preferred).
Experience building AI-powered or agentic experiences including LLMs, agent frameworks, or recommendation systems (preferred).
Experience using customer insights and experimentation while collaborating across Design, Engineering, and Data Science (preferred).
Data Science
Market Research
Quantitative Analysis
Power BI
Kusto
Azure Data Explorer
Telemetry Systems
Data Visualization
Win32
.NET
WinUI
Cross-platform Frameworks
Competitive Intelligence
Analytics Platforms