Join Okta as a Senior Product Marketing Specialist focusing on the Customer First Lifecycle to drive engagement and growth within our expansive customer base. This role involves crafting scalable engagement models, designing lifecycle programs, and embedding value storytelling across all touchpoints to enhance customer relationships and fuel expansion. You will collaborate with Sales, Customer Success, Marketing, and Support teams to deliver seamless experiences that boost adoption and retention. Ideal candidates should have 3+ years of experience in product marketing or related roles within B2B SaaS, particularly in technology or cybersecurity, with a proven track record of driving post-sale engagement programs. Strong skills in translating complex concepts into clear narratives, exceptional communication abilities, and an analytical mindset are essential. This position requires leading cross-functional initiatives to measure success through metrics like adoption growth and retention gains, all while fostering a customer-first culture at Okta.
Skills
Product Marketing
Customer Marketing
Lifecycle Marketing
Growth Hacking
B2B SaaS
Technology Marketing
Cybersecurity
Post-Sale Engagement
Customer Adoption
Retention Programs
Expansion Programs
Data Analysis
Cross-Functional Collaboration
Complex Initiative Leadership
Agile Methodology
Customer Value Narratives
Quantitative Data Analysis
Qualitative Research
Sales Insights
Marketing Strategy
Support Services
What you'll do
Develop and manage scalable engagement models to drive customer retention and expansion.
Design and execute end-to-end lifecycle programs for successful onboarding and adoption.
Embed value storytelling across customer touchpoints to highlight ROI and reinforce differentiation.
Gather insights from customers, prospects, and market to inform product roadmap prioritization.
Measure success through key performance metrics like adoption growth and retention gains.
What we're looking for
3+ years of experience in product marketing or customer lifecycle roles within B2B SaaS.
Proven success in driving post-sale engagement and expansion programs with measurable outcomes.
Strong ability to translate technical concepts into clear, compelling value narratives.
Exceptional communication skills for influencing cross-functional teams at all levels.
Analytical mindset with proficiency in using data to inform strategy and measure impact.
Demonstrated leadership in complex, cross-functional initiatives in a fast-paced environment.
Passionate about advancing a customer-first culture and helping customers realize full investment value.
Market check
Salary context
Below market
How this pay compares to similar roles
Similar $183k
This role $157k
$114k
most similar roles pay here
$239k
This role pays less than
72%
of similar roles. Most pay
$151,200–$214,900
— the shaded band above.
At the midpoint, this role pays about
$157k
versus about
$183k
for comparable roles.
Based on 240 similar postings.
Employer
About Okta Inc
Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[
Okta Inc currently has
145 open roles
on FindRole.
Listed pay typically runs
$194,000–$267,000
across 145 roles with salary data.