Senior Manager, Lifecycle Marketing, B2B

What you'll do

• Own and strategize the full CRM lifecycle for Merchants, including onboarding, activation, product adoption, and churn mitigation.
• Define and manage priority KPIs, analyzing Merchant dynamics to adjust strategies accordingly.
• Develop annual and quarterly B2B marketing plans to meet business targets incrementally.
• Lead a team of Lifecycle Marketers in executing campaigns that drive business results for B2B audiences.
• Partner with Campaign Operations to ensure consistent, high-quality launch of lifecycle campaigns.
• Advance CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure.
• Drive innovation in personalization and automation through partnerships with MarTech, Engineering, and Analytics teams.

What we're looking for

• 8+ years of B2B marketing experience with a focus on engagement and operations.
• Proven track record of managing high-performing teams in developing profitable retention programs.
• Strong analytical skills to translate data into actionable hypotheses and experimentation strategies.
• Extensive experience with CRM technology, including Marketing Automation platforms and tools.
• Ability to think both tactically and strategically while pivoting based on real-time data insights.
• Bachelor’s Degree required; Master’s degree preferred for advanced strategic roles.