Senior Product Marketing Manager - Confluent joins a team focused on driving top-of-funnel awareness and evangelizing core product messaging through keynotes, tech talks, and breakout sessions. This role involves owning the messaging, positioning, and go-to-market strategy for IBM Confluent by translating complex technical requirements into compelling stories for developers, architects, and executives. You will create diverse content including blogs, whitepapers, and reference architectures while collaborating cross-functionally with product management, sales, and developer relations to identify roadmap gaps and improve conversion. The ideal candidate possesses strong technical acumen in data architecture and distributed systems, specifically involving Apache Kafka, Apache Flink, Apache Iceberg, and stream processing. You will use a data-informed mindset to analyze the marketing funnel and deliver measurable outcomes within the technical infrastructure and real-time analytics space to drive adoption of complex software solutions.
Define market requirements to create differentiated positioning and messaging for IBM Confluent products.
Craft compelling stories using customer success, thought leadership, and analyst insights to drive product adoption.
Author technical content including blogs, whitepapers, and reference architectures for developers and executives.
Develop data-driven go-to-market strategies to identify conversion gaps and improve marketing funnel performance.
Influence the product roadmap by identifying gaps and prioritizing user needs with Product Management.
Evangelize core product messages through keynotes, tech talks, and breakout sessions at field events.
Engage directly with clients, partners, and analysts to align strategies and deliver measurable business outcomes.
What we're looking for
Master's Degree (preferred).
3+ years of product marketing experience supporting B2B SaaS products for technical users, or 5+ years of relevant experience in consulting, B2B SaaS, or product.
Strong product marketing skills including copywriting, product evangelism, competitive positioning, and messaging.
Strong technical acumen to independently understand and explain complex products, architectures, and use cases.
Experience with Apache Kafka, Apache Flink, data infrastructure, data architecture, cloud services, and/or distributed systems (preferred).
Experience marketing technical infrastructure, developer tools, data platforms, or distributed systems (preferred).
Experience using funnel analytics, experimentation, or customer and product data to improve GTM performance (preferred).