Senior Product Manager - Ad Fraud (Application Security) at Cloudflare

Cloudflare, Inc

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Location
San Francisco, CA
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About Cloudflare, Inc

Cloudflare is a prominent cloud services and security company that provides content delivery network (CDN), DDoS mitigation, and Zero Trust security services to millions of internet properties.

Cloudflare, Inc currently has 128 open roles on FindRole.

Listed pay typically runs $234,000–$321,000 across 51 roles with salary data.

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TL;DR · Senior Product Manager - Ad Fraud (Application Security) at Cloudflare

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As a Senior Product Manager at Cloudflare, you will lead the development of next-generation Invalid Traffic (IVT) and Ad Fraud detection data products for the advertising industry. Your role involves crafting the product vision and roadmap, leveraging Cloudflare’s extensive network signals to create innovative solutions that combat fraud and enhance measurement accuracy. You will collaborate closely with internal teams such as Bot Management, Threat Intelligence, and Engineering, while also engaging external stakeholders like MRC and TAG to ensure alignment on standards and best practices. With a deep understanding of IVT classifications and the programmatic advertising supply chain, you will work directly with major enterprises to build cutting-edge solutions that address real-world challenges. The ideal candidate has 8+ years of experience in ad tech or related fields, along with expertise in MRC guidelines, TAG certification requirements, and data pipeline concepts.

Skills

SQL APIs Data Pipelines ads.txt sellers.json SCO IAB Tech Lab standards MRC guidelines TAG Certified Against Fraud standards GDPR CCPA TCF DSPs SSPs ad exchanges verification vendors Python PostgreSQL CI/CD

What you'll do

  • Define and execute the product vision and roadmap for Cloudflare's IVT and Ad Fraud detection products.
  • Serve as a domain expert on IVT landscape, MRC guidelines, TAG standards, and programmatic advertising supply chain.
  • Develop best-in-class solutions by working directly with major enterprises to address real-world ad fraud issues.
  • Translate Cloudflare’s network signals into actionable data products for advertisers, agencies, publishers, and verification vendors.
  • Coordinate with external industry bodies like MRC, TAG, and IAB Tech Lab to align on standards and practices.

What we're looking for

  • 8+ years of experience in product management or technical program management with ad tech focus
  • Deep expertise in Invalid Traffic (IVT), MRC guidelines, and TAG Certified Against Fraud standards
  • Experience working with DSPs, SSPs, verification vendors, and measurement platforms
  • Strong communication, presentation, organizational, and analytical skills
  • Ability to lead and drive consensus across multiple stakeholders in a matrix organization
  • Familiarity with ads.txt, sellers.json, SCO, and IAB Tech Lab standards
  • Knowledge of privacy regulations (GDPR, CCPA) related to ad measurement and data sharing

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