Senior Marketing Operations Manager

Lyft

Hybrid

Quick summary

Work type: Hybrid
Location: Seattle, WA
Salary: $117,760–$147,200 / yr
Posted: 1 day ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $183k

This role $132k

$106k most similar roles pay here $227k

This role pays less than 87% of similar roles. Most pay $151,200–$214,900 — the shaded band above. At the midpoint, this role pays about $132k versus about $183k for comparable roles.

Based on 240 similar postings.

Employer

About Lyft

Lyft is a transportation network company offering ride-hailing services across the US and Canada.

Lyft currently has 33 open roles on FindRole.

Listed pay typically runs $148,000–$185,000 across 33 roles with salary data.

Most-posted roles

View all roles at Lyft

At a glance

TL;DR · Senior Marketing Operations Manager

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As a senior operations leader on Lyft’s Engagement Marketing Operations team, you will play a pivotal role in bridging marketing and engineering to execute end-to-end campaigns and shape platform strategy. Your daily tasks include developing dynamic email templates using HTML/CSS, executing segmented campaigns, and leveraging AI tools for personalization at scale. You’ll work with enterprise-grade ESPs like Braze or Salesforce Marketing Cloud to enhance internal tooling and ensure compliance with global regulations such as GDPR and CAN-SPAM. The ideal candidate has 5-7 years of digital marketing experience, proficiency in SQL and HTML/CSS, and a strong understanding of AI-driven solutions. This role demands expertise in audience segmentation, experimentation principles, and cross-functional collaboration to drive operational efficiency and scale personalized communication for Lyft’s vast user base.

Skills

HTML CSS SQL AI Python Braze Salesforce_Marketing_Cloud Iterable CAN-SPAM GDPR CASL CI/CD Email_marketing SMS_marketing Push_notifications In-app_communications Audience_segmentation Experimentation_principles

What you'll do

Drive end-to-end execution of marketing campaigns across multiple channels.
Apply AI tools to improve campaign efficiency and personalization at scale.
Identify platform gaps and influence internal tooling capabilities for marketing.
Provide strategic input on channel strategy and experimentation best practices.
Maintain knowledge of global communication compliance regulations and implications.
Mentor junior team members on technical skills and best practices.
Lead process improvement efforts to enhance operational efficiency.

What we're looking for

5-7 years of digital marketing experience with at least 3 years in communications development and campaign formation.
Strong proficiency in HTML/CSS for email and dynamic template creation.
Expertise in AI tools and automation to enhance campaign execution and personalization.
Deep understanding of global communication compliance regulations like CAN-SPAM, GDPR, and CASL.
Proven ability to mentor junior team members and share technical expertise.
Experience working with enterprise-grade ESPs and shaping internal tooling capabilities.
Strong project management skills for leading cross-functional projects and driving alignment.

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