At a glance
AI generatedTL;DR
As a Senior Individual Contributor on the Growth & Marketing team in Toronto, you will own and maintain our marketing technology stack, including Iterable and Segment Personas, ensuring seamless lifecycle programs and accurate paid media attribution. Your daily tasks include designing automated email and SMS systems using AI tools like Claude and Python scripts to reduce manual work, training teams on platform capabilities, and collaborating with Engineering and Product to prioritize critical tracking infrastructure. You need expertise in Iterable, CDP platforms, GTM, and server-side tracking, along with proficiency in HTML/CSS, JavaScript, and no-code automation tools. Ideal candidates have 5-7 years of experience building scalable marketing operations infrastructure that increases team efficiency, particularly in high-value transactional businesses.
Skills
What you'll do
- Own and maintain Iterable end-to-end for lifecycle programs.
- Manage Segment Personas CDP for audience segments and governance.
- Build AI-powered email and SMS template systems for self-service campaigns.
- Implement and verify conversion tracking across ad platforms with Engineering.
- Drive automation workflows to eliminate manual operational work in campaigns.
What we're looking for
- 5+ years of experience in marketing operations with a focus on lifecycle/email platform ownership at scale.
- Expertise in Iterable or comparable ESP, managing CDP platforms like Segment Personas.
- Strong HTML/CSS skills and proficiency in Python scripting and no-code automation tools.
- Experience building data infrastructure through Engineering and Product teams without direct authority.
- Proficiency in AI tools for generating code, templates, analysis, and problem-solving daily.
- Track record of designing systems that eliminate manual work and increase team velocity.
Employer
About Opendoor
Opendoor is a digital real estate marketplace that buys and sells homes directly to consumers, simplifying the home selling and buying experience through instant offers and transparent pricing. Industry: Real Estate Technology & iBuying
Opendoor currently has 35 open roles on FindRole.
Listed pay typically runs $156,800–$337,450 across 6 roles with salary data.
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