Senior Marketing Operations Manager

Lyft

Hybrid

Quick summary

Work type: Hybrid
Location: San Francisco, CA
Salary: $128,000–$160,000 / yr
Posted: 1 day ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $183k

This role $144k

$118k most similar roles pay here $226k

This role pays less than 80% of similar roles. Most pay $151,200–$214,900 — the shaded band above. At the midpoint, this role pays about $144k versus about $183k for comparable roles.

Based on 240 similar postings.

Employer

About Lyft

Lyft is a transportation network company offering ride-hailing services across the US and Canada.

Lyft currently has 33 open roles on FindRole.

Listed pay typically runs $148,000–$185,000 across 33 roles with salary data.

Most-posted roles

View all roles at Lyft

At a glance

TL;DR · Senior Marketing Operations Manager

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As a senior operations leader on Lyft’s Engagement Marketing Operations team, you will oversee end-to-end campaign execution and platform strategy, bridging marketing and engineering to enhance personalized communication at scale. Your daily tasks include developing dynamic email templates using HTML/CSS, executing segmented campaigns, and integrating AI tools to optimize workflows and personalization. You will leverage expertise from enterprise-grade ESPs like Braze or Salesforce Marketing Cloud to influence internal tooling and collaborate with the engineering team to improve platform capabilities. Additionally, you will ensure compliance with global communication regulations while mentoring junior team members and fostering cross-functional partnerships to drive process improvements and operational efficiency.

Skills

HTML CSS SQL AI Python Braze Salesforce_Marketing_Cloud Iterable CAN-SPAM GDPR CASL CI/CD Email_marketing SMS_marketing Push_notifications In-app_communications Audience_segmentation Experimentation_principles

What you'll do

Drive end-to-end execution of marketing campaigns across multiple channels.
Apply AI tools to enhance campaign efficiency and personalization at scale.
Influence platform tooling development by providing actionable feedback from daily operations.
Mentor junior team members on technical skills and best practices.
Ensure compliance with global communication regulations in international markets.
Identify and lead process improvements for operational scalability.

What we're looking for

5-7 years of digital marketing experience with at least 3 years in communications development and campaign formation.
Strong proficiency in HTML/CSS for email creation and debugging complex markup.
Experience applying AI tools to improve campaign execution and team efficiency.
Expertise in enterprise-grade ESPs like Braze or Salesforce Marketing Cloud, identifying platform gaps.
Knowledge of global communication compliance regulations such as CAN-SPAM, GDPR, and CASL.
Proven ability to mentor junior team members on technical skills and best practices.
Strong project management and cross-functional partnership skills for cohesive initiative execution.

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