Principal Data Scientist, Marketing Measurement

Upstart

Confirmed live today High trust
Remote

Quick summary

Work type
Remote
Location
Canada
Salary
$182,300–$252,500 / yr
Posted
2 days ago
Freshness
Confirmed live today
Closes
Jan 7, 2027

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $184k
This role $217k
$129k $266k
below market most similar roles pay here above market

This role pays more than 75% of similar roles. Most pay $150,331–$217,950 — the blue band above. At the midpoint, this role pays about $217k versus about $184k for comparable roles.

Based on 240 similar postings.

Employer

About Upstart

Upstart is an AI lending platform that partners with banks and credit unions to expand access to affordable credit using non-traditional variables.

Upstart currently has 51 open roles on FindRole.

Listed pay typically runs $166,900–$230,900 across 50 roles with salary data.

Most-posted roles

View all roles at Upstart

At a glance

TL;DR · Principal Data Scientist, Marketing Measurement

JOB TITLE: Principal Data Scientist, Marketing Measurement The Principal Data Scientist, Marketing Measurement joins the Marketing Science team within the Growth, Product, and Ops Analytics department. This role serves as the measurement partner for marketing, finance, and product leaders to determine the effectiveness of various marketing channels, including direct mail, paid search, social, video, mobile, email, and lending partnerships. You will guide incrementality measurement, apply causal inference methods, and build attribution models to split credit across diverse touchpoints. Key responsibilities include turning measurement results into spend allocation recommendations, using marketing mix models, and automating recurring reporting. The role requires deep expertise in causal inference, marketing mix modeling, and multi-touch attribution. Candidates must possess strong Python and SQL skills to solve complex problems regarding marketing spend and budget optimization.

What does a Data Scientist earn in Remote?

Median $217400 from 41 postings across 18 companies.

See salary data

What you'll do

  • Guide incrementality measurement across marketing channels to determine what each channel actually causes.
  • Apply causal inference methods to provide evidence for budget decisions when clean tests are not feasible.
  • Build and maintain the attribution approach for direct mail, digital, partnerships, and email channels.
  • Convert measurement results into specific spend allocation recommendations for marketing and finance leaders.
  • Utilize marketing mix models alongside experiments and attribution to resolve data discrepancies.
  • Automate recurring measurement reporting to prioritize time for data interpretation and strategic recommendations.
  • Mentor analysts across the team and review their measurement work for accuracy.

What we're looking for

  • 8+ years of experience in data science or a related quantitative role.
  • Extensive experience measuring marketing or growth spend.
  • Hands-on experience designing and analyzing incrementality tests.
  • Solid grasp of causal inference methods beyond standard A/B testing.
  • Working knowledge of marketing mix modeling and multi-touch attribution.
  • Strong Python and SQL skills.
  • Track record of measurement work that changed marketing budget spending.
  • Clear communication skills with technical and non-technical audiences.
  • Ability to work independently and drive projects end-to-end in ambiguous situations.
  • PhD or master's degree in statistics, economics, computer science, or another quantitative field (preferred).
  • Familiarity with AI tools that speed up analysis and reporting (preferred).

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