Senior Manager, Integrated Marketing - Dragonwing & Data Center

Qualcomm

Quick summary

Work type: On-site
Location: San Diego, CA
Salary: $158,800–$238,200 / yr
Posted: 8 days ago
Closes: Dec 2, 2026
Nearby: 99+ roles within 25 mi

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Salary context

Competitive pay

How this pay compares to similar roles

Similar $195k

This role $198k

$149k most similar roles pay here $248k

This role pays more than 54% of similar roles. Most pay $164,906–$225,425 — the shaded band above. At the midpoint, this role pays about $198k versus about $195k for comparable roles.

Based on 240 similar postings.

Employer

About Qualcomm

Qualcomm is a leading American semiconductor and telecommunications company based in San Diego, CA.

Qualcomm currently has 660 open roles on FindRole.

Listed pay typically runs $154,000–$231,000 across 429 roles with salary data.

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At a glance

TL;DR · Senior Manager, Integrated Marketing - Dragonwing & Data Center

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The Senior Manager of Integrated Marketing at Qualcomm Technologies is an individual contributor role focused on developing and executing marketing strategies for the Dragonwing and Data Center business units. This position involves collaborating with Product Marketing Managers to manage campaign programs, ensure disciplined and impactful launches across a tiered activation model, and represent the company at industry events. Key responsibilities include leading full-funnel campaign architecture, managing always-on programs, and defining success metrics for all initiatives. The ideal candidate has over 8 years of integrated marketing experience, fluency in campaign architecture, and proficiency with generative AI tools to enhance marketing effectiveness. They should be adept at working in a matrixed environment and familiar with tiered launch frameworks, with a readiness to take on people management responsibilities in the future.

Skills

AI Generative AI Automation tools Campaign architecture Performance metrics IM/PMM operating model Tiered launch frameworks Marketing automation B2B marketing Brand strategy Channel activation Paid media Earned media Owned channels Semiconductor marketing Platform marketing Technology brands marketing

What you'll do

Own the integrated marketing strategy and execution plan for Dragonwing and Data Center portfolios.
Lead full-funnel campaign architecture for Tier 1 and Tier 2 launches from platform strategy to channel activation.
Manage always-on programs, seasonal campaign calendars, and spot/reactive activations across both business units.
Represent each BU at industry events and support Qualcomm-owned event strategies for the portfolios.
Define success metrics for all IM-led programs and provide regular performance updates to stakeholders.

What we're looking for

8+ years of integrated or brand marketing experience
Proven ability to manage full-funnel marketing programs across paid, earned, and owned channels
Strong fluency in campaign architecture from strategy through activation and measurement
Experience managing competing priorities in a matrixed environment
Comfortable operating autonomously while maintaining alignment with senior leadership
Demonstrated AI fluency and application of generative AI tools to enhance marketing effectiveness
Familiarity with tiered launch frameworks and integrated marketing operating models

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