At a glance
AI generatedTL;DR
As a Senior Individual Contributor on the Growth & Marketing team in Miami, you will own and maintain our marketing technology stack, including Iterable and Segment Personas, ensuring seamless lifecycle programs and accurate paid media attribution. Your daily tasks include designing automated email and SMS systems using AI, managing audience segments, and implementing conversion tracking across ad platforms. You will collaborate with Engineering to prioritize critical infrastructure work and drive cross-functional initiatives for automation and experimentation. The ideal candidate has expertise in Iterable or similar ESPs at enterprise scale, proficiency in HTML/CSS, JavaScript, Python scripting, no-code tools like Gumloop, and AI tools such as Claude. Additionally, experience in building data infrastructure that increases team velocity is crucial, along with a mindset focused on system design and independent prototyping to eliminate manual work.
Skills
What you'll do
- Own and maintain Iterable end-to-end for lifecycle programs.
- Manage CDP audience segments and governance to ensure clean data flow.
- Build AI-powered email and SMS template systems for self-service campaigns.
- Implement and verify conversion tracking across ad platforms with Engineering.
- Drive automation workflows to eliminate manual operational work in campaigns.
What we're looking for
- Expertise in Iterable or comparable ESP at enterprise scale.
- Strong HTML/CSS skills and proficiency with JavaScript for email templates.
- Experience managing CDP platforms like Segment Personas.
- Proficiency in Google Tag Manager, CAPI, enhanced conversions, and server-side tracking.
- 5+ years of marketing operations experience focusing on lifecycle/email platform ownership.
- Proven ability to drive data infrastructure through Engineering and Product teams.
- Expertise with AI tools for generating code, templates, analysis, and problem-solving.
Employer
About Opendoor
Opendoor is a digital real estate marketplace that buys and sells homes directly to consumers, simplifying the home selling and buying experience through instant offers and transparent pricing. Industry: Real Estate Technology & iBuying
Opendoor currently has 35 open roles on FindRole.
Listed pay typically runs $156,800–$337,450 across 6 roles with salary data.
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