This role pays less than
88%
of similar roles. Most pay
$176,487–$228,962
— the shaded band above.
At the midpoint, this role pays about
$143k
versus about
$203k
for comparable roles.
Based on 240 similar postings.
Employer
About FanDuel
FanDuel is a leading online sports betting and daily fantasy sports platform operating across the United States, offering sportsbook wagering, casino games, and horse racing to millions of customers.
FanDuel currently has
42 open roles
on FindRole.
Listed pay typically runs
$138,000–$188,000
across 42 roles with salary data.
The Senior Manager, Customer Lifecycle joins the Customer Marketing team to optimize and grow customer lifecycles while accelerating lifetime value. This role involves leading lifecycle marketing strategies to drive engagement, retention, and reactivation across core CRM programs. The manager will own always-on lifecycle automations, develop incentive and promotional strategies, and translate data into actionable messaging and offers. Key responsibilities include collaborating with Data Science to utilize predictive models for personalization and partnering with Martech, Product, and Loyalty teams to deliver scalable campaigns. The ideal candidate possesses an analytical mindset, experience in cross-functional environments, and proficiency with modern CRM and marketing technology platforms. This role addresses the challenge of delivering personalized, data-driven experiences within a heavily regulated industry, specifically focusing on sports betting and gaming products to improve key performance indicators like value per user.