This role pays more than
90%
of similar roles. Most pay
$133,900–$213,146
— the shaded band above.
At the midpoint, this role pays about
$266k
versus about
$174k
for comparable roles.
Based on 240 similar postings.
Employer
About FanDuel
FanDuel is a leading online sports betting and daily fantasy sports platform operating across the United States, offering sportsbook wagering, casino games, and horse racing to millions of customers.
FanDuel currently has
13 open roles
on FindRole.
Listed pay typically runs
$156,000–$204,750
across 13 roles with salary data.
Marketing Sciences Vice President leads the marketing analytics team to define and execute the strategy for measuring media investments, sponsorships, and strategic partnerships. This leader builds scalable measurement frameworks, develops robust analytics tools and dashboards, and translates complex data into actionable insights for senior leadership. The role focuses on evaluating the commercial impact of sports leagues, teams, talent relationships, and distribution platforms through advanced methodologies like Marketing Mix Modeling, attribution, incrementality testing, and causal inference. To succeed, the candidate must possess expertise in SQL, Python, or R, along with proficiency in visualization tools such as Tableau, Looker, or Power BI. The position addresses the challenge of quantifying the value of marketing spend across a complex media ecosystem to inform investment decisions and support commercial negotiations within the sports and entertainment landscape.
SQL
Python
R
Experimental Design
Causal Analytics
Multivariate Linear Regression
Random Forest
meta analysis
Data Science
Econometrics
Cursor
GitHub Copilot
SQL
Python
R
SAS
Incrementality Testing
Data Visualization
Tableau
AI-assisted development tools
GitHub Copilot
Claude Code
Statistical Methods
Experimental Design
Marketing Analytics
Data Science