Marketing Sciences Vice President - FanDuel Careers

FanDuel

Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$228,000–$304,000 / yr
Posted
14 days ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $183k
This role $266k
$123k most similar roles pay here $323k

This role pays more than 90% of similar roles. Most pay $154,900–$210,213 — the shaded band above. At the midpoint, this role pays about $266k versus about $183k for comparable roles.

Based on 240 similar postings.

Employer

About FanDuel

FanDuel is a leading online sports betting and daily fantasy sports platform operating across the United States, offering sportsbook wagering, casino games, and horse racing to millions of customers.

FanDuel currently has 2 open roles on FindRole.

Most-posted roles

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At a glance

TL;DR · Marketing Sciences Vice President - FanDuel Careers

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The VP of Marketing Analytics at FanDuel will lead the strategic measurement and evaluation of media investments, sponsorships, and partnerships across various channels. Reporting to the SVP of Media & Partnerships, this role involves developing frameworks for ROI analysis, incrementality testing, and brand impact assessment, ensuring smarter investment decisions. The candidate will work closely with cross-functional teams to build scalable analytics tools, dashboards, and self-service platforms, leveraging technologies like SQL, Python, R, Tableau, and Power BI. With a focus on advanced measurement methodologies such as Marketing Mix Modeling (MMM) and experimental design, the role demands expertise in modern media ecosystems and commercial value evaluation. The ideal candidate has over 12 years of experience in marketing analytics or related fields, with leadership skills to build and mentor high-performing teams.

Skills

Marketing Mix Modeling Attribution and incrementality testing Experimental design and causal inference SQL Python R Tableau Looker Power BI AI Machine Learning Dashboard development Data visualization Analytics tools Team leadership Curiosity and experimentation culture Continuous improvement methodologies

What you'll do

  • Define and lead the strategy for measuring media investments, sponsorships, and partnerships.
  • Develop analytical frameworks to evaluate ROI and brand impact of league partnerships and team sponsorships.
  • Implement modern measurement methodologies like MMM, attribution, and incrementality testing for media investments.
  • Build scalable analytics tools and dashboards to provide actionable insights for media planning and investment decisions.
  • Lead the development of a high-performing analytics team focused on media measurement and partnership analytics.

What we're looking for

  • Minimum 12+ years experience in marketing analytics or media measurement.
  • Expertise in Marketing Mix Modeling, attribution testing, and experimental design.
  • Strong understanding of modern media ecosystem including digital and sports media.
  • Experience evaluating ROI and commercial value of media and partnership investments.
  • Proficiency with SQL, Python, R, and data visualization tools like Tableau.
  • Ability to translate complex analytics into actionable insights for senior leadership.
  • Proven experience leading and developing high-performing analytics teams.

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