Senior Lifecycle Marketing Manager, Home Loans

What you'll do

• Develop comprehensive lifecycle marketing strategies to drive new loan originations.
• Plan personalized multi-channel campaigns to guide customers through the lending process.
• Manage a rigorous experimentation roadmap to optimize full-funnel program performance.
• Collaborate with data science teams to track marketing performance and provide insights.
• Direct campaign priorities and automation efforts within Lifecycle Marketing Tech Ops.

What we're looking for

• 8+ years of direct-to-consumer lifecycle management experience with email, in-app, push, and SMS.
• Proven track record of driving lifecycle marketing strategy to enhance growth through cross-sell, upsell, onboarding, and retention.
• Experience leveraging AI-driven insights or machine learning models for audience segmentation and campaign optimization.
• Strong analytical skills using various testing methodologies to optimize campaign performance.
• Ability to independently operate in a dynamic market environment and collaborate with executive leadership.
• Effective verbal and written communication skills for presenting channel strategy and campaign results.