Program Manager, GTM Systems & Tooling

Betterment

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$125,000–$145,000 / yr
Posted
43 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $193k
This role $135k
$112k most similar roles pay here $248k

This role pays less than 93% of similar roles. Most pay $167,837–$219,100 — the shaded band above. At the midpoint, this role pays about $135k versus about $193k for comparable roles.

Based on 240 similar postings.

Employer

About Betterment

Betterment is an automated investment service (robo-advisor) that uses technology to provide personalized investment management, retirement planning, and savings optimization at low cost for retail investors. Industry: Financial Technology & Wealth Management

Betterment currently has 11 open roles on FindRole.

Listed pay typically runs $155,000–$175,000 across 11 roles with salary data.

Most-posted roles

View all roles at Betterment

At a glance

TL;DR · Program Manager, GTM Systems & Tooling

Program Manager, GTM Systems & Tooling joins the Business Systems & Tooling team to manage the interface between internal stakeholders and technical teams. This role involves embedding with various business units to identify opportunities for automation and tooling improvements while translating complex requirements into scoped tasks and clear roadmaps. The individual will oversee the development of interconnected systems that power B2B workflows, including Salesforce integrations and sales technology stacks. Key responsibilities include managing the product roadmap, conducting vendor assessments, and navigating build-versus-buy trade-offs. Required expertise includes a deep understanding of the Salesforce ecosystem, CPQ workflows, and GTM systems. The role addresses the challenge of managing a complex, multi-product go-to-market environment where internal tools must seamlessly connect sales, service, and advisor workflows to the core platform. Candidates should be proficient in translating ambiguous requests into documented technical requirements.

What does a Program Manager earn?

Median $182860 from 74 postings across 20 companies.

See salary data

What you'll do

  • Embed with stakeholder teams to identify pain points and proactively suggest improvements for tools and automation.
  • Act as the primary point of contact for new requests by gathering context and framing underlying needs.
  • Translate complex stakeholder requirements into scoped, documented tasks with clear success criteria for engineering teams.
  • Manage and communicate the BS&T roadmap while balancing urgent requests against high-value long-term improvements.
  • Lead intake, backlog grooming, and status communication processes to ensure work visibility across the organization.
  • Evaluate the salestech landscape to assess emerging tools and manage vendor assessments, procurement, and renewals.
  • Analyze build-vs-buy tradeoffs based on cost, integration complexity, and maintenance requirements for internal systems.

What we're looking for

  • 5+ years of experience in product management, technical program management, business systems analysis, or a similar role.
  • Working knowledge of Salesforce and the surrounding GTM systems ecosystem.
  • Experience at a company with a complex, multi-product go-to-market strategy.
  • Demonstrated ability to turn ambiguous stakeholder requests into scoped, prioritized, and well-documented work.
  • Experience supporting vendor evaluation, procurement, or renewal processes (preferred).
  • Experience in fintech, financial services, or another regulated industry (preferred).
  • Familiarity with SQL or data analysis tools for self-serving system and business data (preferred).
  • Exposure to marketing automation or martech platforms such as Braze or HubSpot (preferred).

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