Vice President Product Manager, Personalization Experience & Product Strategy Lead

JPMorgan Chase

Confirmed live yesterday High trust

Quick summary

Work type: On-site
Location: Columbus, OH
Posted: 43 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

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How this pay compares to similar roles

Similar $204k

$155k most similar roles pay here $249k

This listing doesn't post a salary. Most similar roles pay $176,450–$231,125.

Based on 240 similar postings.

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About JPMorgan Chase

JPMorgan Chase & Co. is a global financial services firm and one of the largest banks in the world, offering investment banking, commercial banking, asset management, and consumer financial services.

JPMorgan Chase currently has 1117 open roles on FindRole.

Listed pay typically runs $186,160–$215,000 across 7 roles with salary data.

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At a glance

TL;DR · Vice President Product Manager, Personalization Experience & Product Strategy Lead

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As the Product Manager, Vice President - Personalization Experience & Product Strategy Lead on the Journeys & Integration team, you will lead the business and product strategy for personalized customer experiences within the Consumer Bank. You will serve as a critical liaison between business stakeholders and engineering teams to translate high-level goals into automated, data-driven journeys across an omni-channel ecosystem. Your daily work involves managing the product roadmap, defining audience segmentation, overseeing data orchestration, and establishing governance models to streamline delivery. To succeed, you must possess deep technical literacy in marketing automation suites like Salesforce Marketing Cloud, a functional understanding of SQL, and expertise in CRM systems. You will utilize your knowledge of data structures and real-time decisioning engines to move the product from static campaigns toward dynamic interactions that solve complex engagement challenges for bank customers.

Skills

Martech Salesforce Marketing Cloud CRM SQL Data Analytics Product Management Agile SAFe Scrum Data Orchestration Audience Segmentation Marketing Automation Data Structures Product Development Life Cycle

What you'll do

Lead the end-to-end strategy and delivery of personalized, omni-channel customer experiences.
Translate high-level business goals into actionable technical requirements and audience build specifications.
Act as the primary liaison between marketing stakeholders and engineering teams to align vision with execution.
Define and oversee frameworks for audience segmentation, data orchestration, and real-time decisioning rules.
Manage the product roadmap, backlog, and key success metrics including cost, risk, and reliability.
Maximize existing technology stack capabilities while identifying future requirements for marketing automation and CRM systems.
Establish governance models and operational workflows to streamline journey delivery and speed to market.
Collaborate with data science teams to integrate predictive modeling into the delivery framework.

What we're looking for

5+ years of experience or equivalent expertise in product management or a relevant domain area.
Advanced knowledge of the product development life cycle, design, and data analytics.
Martech expertise with deep technical literacy in CRM systems and marketing automation suites like Salesforce Marketing Cloud.
Functional understanding of SQL.
Strong foundational knowledge of data structures, audience building, and real-time decisioning engines.
Ability to translate complex business strategies into actionable technical requirements for engineering teams.
Advanced stakeholder management, relationship-building, and negotiation skills in a matrixed organization.
Proficiency in using data, testing methodologies, and analytics tools to evaluate performance and optimize journeys.

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