Product Manager II, Audience Targeting & Measurement

The Walt Disney Company

Confirmed live today High trust
Hybrid

Quick summary

Work type
Hybrid
Location
Glendale, CASan Francisco, CANew York, NYSanta Monica, CA
Salary
$119,200–$159,800 / yr
Employment
Full-time
Posted
16 days ago
Freshness
Confirmed live today
Closes
Dec 23, 2026

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $198k
This role $140k
$106k $247k
below market most similar roles pay here above market

This role pays less than 95% of similar roles. Most pay $172,100–$224,012 — the blue band above. At the midpoint, this role pays about $140k versus about $198k for comparable roles.

Based on 240 similar postings.

Employer

About The Walt Disney Company

The Walt Disney Company is a diversified global entertainment and media enterprise operating in segments including Disney Parks, Experiences and Products; Entertainment (ABC, Hulu, Disney+); and ESPN. Industry: Entertainment & Media

The Walt Disney Company currently has 90 open roles on FindRole.

Listed pay typically runs $150,900–$202,400 across 90 roles with salary data.

Most-posted roles

View all roles at The Walt Disney Company

At a glance

TL;DR · Product Manager II, Audience Targeting & Measurement

The Product Manager II – Audience Targeting & Measurement joins the Ad Platforms team within Disney Entertainment & ESPN Product & Technology. In this role, you will plan and manage the execution of multiple features for audience targeting and measurement tracks, specifically focusing on identity, data clean rooms, third-party measurement integrations, and first-party audience graphs. You will author detailed product specifications and user stories, manage the product backlog, and partner with engineering, data science, and UX/UI design teams to ship measurement products. Key responsibilities include driving audience segmentation, identity resolution, and addressability features while tracking metrics like coverage and match rates. You must possess fluency in ads measurement and identity ecosystems, an AI-native mindset, and a solid understanding of CTV and streaming advertising dynamics.

What does a Product Manager earn in California?

Median $222500 from 327 postings across 57 companies.

See salary data

What you'll do

  • Manage the product backlog for audience targeting and measurement capabilities to ensure near and long-term delivery.
  • Author detailed product specifications and user stories to translate stakeholder requirements into actionable engineering work.
  • Drive the development of audience segmentation, data clean room integrations, and identity resolution features.
  • Define and track critical metrics like match rates and reporting latency to tie product performance to revenue outcomes.
  • Support UAT and product release readiness by providing stakeholder training, documentation, and operational support.
  • Participate in Scrum ceremonies to maintain backlog health and ensure engineering teams have clear, consumable stories.
  • Leverage AI-native tools and data automation to accelerate product development and improve building efficiency.

What we're looking for

  • 3+ years of product management experience.
  • Bachelor's or master's degree in computer science, statistics, business, media, or a related field.
  • Basic understanding of CTV/streaming advertising dynamics.
  • Highly analytical skills to interrogate data and hold engineering to data quality standards.
  • Solid communication skills across engineering partners and non-technical business stakeholders.
  • Bias for execution with impeccable follow-through.
  • Fluency in ads measurement and identity ecosystems (preferred).
  • AI-native mindset to leverage intelligent tooling and data automation (preferred).

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