below marketmost similar roles pay hereabove market
This role pays more than
99%
of similar roles. Most pay
$177,250–$236,500
— the blue band above.
At the midpoint, this role pays about
$582k
versus about
$207k
for comparable roles.
Based on 240 similar postings.
Employer
About Netflix
Netflix is the world''s leading streaming entertainment service, offering a vast library of TV series, films, documentaries, and original content to subscribers in over 190 countries. Industry: Streaming Entertainment & Media
Netflix currently has
179 open roles
on FindRole.
Listed pay typically runs
$436,000–$700,000
across 123 roles with salary data.
Product Manager, Identity and Audience Onboarding joins the Ads Platform team to own the end-to-end lifecycle of audience identifiers powering targeting, optimization, and measurement. This senior role involves defining the roadmap for an identity management platform, including the identity graph, public APIs, direct advertiser integrations, partner ingestion, and unified identifier storage. You will partner with engineering, science, and design to ship advertiser-facing products while managing large-scale data ingestion, normalization, and retention. The role requires expertise in CTV ads, identity graph matching using deterministic and probabilistic techniques, and privacy-enhancing technologies. You must demonstrate technical fluency in designing integrations with ad servers, SSPs, and DSPs using APIs. This position solves the challenge of building a durable, privacy-forward identity foundation within a rapidly evolving global advertising regulation landscape.
What does a Product Manager earn in California?
Median $222500 from 327 postings across 57 companies.
Data Clean Rooms
Identity Resolution
Audience Segmentation
Data Automation
AI
UAT
Scrum
User Stories
CTV
Streaming Advertising
Data Science
UX/UI Design
Data Quality
Measurement Reporting
Ads Targeting Platform
DSP
Programmatic Buying
CTV Advertising
APIs
Data Taxonomies
Data Governance
Signal Ingestion
Data Engineering
Ad Serving Systems
Integration Frameworks
Data Science
DSP
Programmatic Buying
Data Engineering
Data Governance
CTV Advertising
Data Taxonomies
Signal Management
Integration Frameworks
Ad Serving Systems
Data Science
GTM Strategy