below marketmost similar roles pay hereabove market
This role pays less than
80%
of similar roles. Most pay
$177,250–$229,150
— the blue band above.
At the midpoint, this role pays about
$170k
versus about
$203k
for comparable roles.
Based on 240 similar postings.
Employer
About Instacart
Instacart (Maplebear Inc.) is a North American grocery technology company that operates an online marketplace and delivery service connecting customers with personal shoppers who pick and deliver orders from local retailers. It also sells retail e-commerce software and advertising services to grocers and brands.
Instacart currently has
29 open roles
on FindRole.
Listed pay typically runs
$196,000–$207,000
across 29 roles with salary data.
The Senior Product Manager, Advertiser Experience joins the Advertiser & Partner Experience team to manage tools and platform capabilities that help advertisers understand and trust their campaign results. This role involves owning the advertiser value measurement problem space, building reporting and insights experiences, and evolving core platform infrastructure including APIs, product libraries, user management, billing, and notifications. The successful candidate will collaborate with engineers, data scientists, and designers to support a complex retail media platform. Key requirements include five years of product management experience, technical acumen regarding system design and APIs, and experience with B2B platform products or enterprise UX flows. The role specifically addresses the technical and business challenges of campaign creation, management, and reporting for brands, retailers, and agencies within a fast-moving advertising ecosystem.
What does a Product Manager earn in Remote?
Median $206400 from 126 postings across 34 companies.
Define how advertisers measure, trust, and act on results from Instacart Ads campaigns.
Build reporting and insights experiences to help advertisers understand campaign value.
Evolve core platform capabilities including API infrastructure, billing, and user management.
Ensure platform foundations are reliable and scalable for a sophisticated advertiser base.
Act as the primary product point of contact for external advertisers and agency partners.
Share roadmap direction and gather strategic feedback from external partners to inform product decisions.
Drive alignment across a 100+ person R&D team to deliver impact in a fast-moving organization.
Provide strategic guidance and serve as a thought partner to junior product managers.
What we're looking for
5+ years of product management experience independently owning complex, cross-functional product areas.
Experience building or owning B2B platform products, including enterprise UX flows and underlying platform infrastructure.
Strong technical acumen to engage deeply with engineering teams on system design, APIs, and platform architecture.
Experience managing external partner or customer relationships as part of a product role.
Strong written and verbal communication skills to synthesize complex technical and business context for engineering and executive audiences.
Experience in ad tech, retail media, or marketplace advertising, particularly on the demand or advertiser side (preferred).
Familiarity with programmatic advertising concepts, including auction mechanics, ad serving, attribution, billing, and reporting infrastructure (preferred).
Prior experience at a company where the platform enabled third-party businesses to operate, such as a white-label ad platform or marketplace API (preferred).
APIs
System Design
Platform Architecture
Retail Media
Programmatic Advertising
B2B Platform
UX Flows
Reporting Infrastructure
Data Science
Marketplace API