below marketmost similar roles pay hereabove market
This role pays less than
57%
of similar roles. Most pay
$177,250–$229,150
— the blue band above.
At the midpoint, this role pays about
$194k
versus about
$203k
for comparable roles.
Based on 240 similar postings.
Employer
About Instacart
Instacart (Maplebear Inc.) is a North American grocery technology company that operates an online marketplace and delivery service connecting customers with personal shoppers who pick and deliver orders from local retailers. It also sells retail e-commerce software and advertising services to grocers and brands.
Instacart currently has
29 open roles
on FindRole.
Listed pay typically runs
$196,000–$207,000
across 29 roles with salary data.
The Senior Product Manager, Advertiser Experience joins the Advertiser & Partner Experience team to manage tools and platform capabilities that help advertisers understand and trust the value of Instacart Ads. You will own the problem space of advertiser value measurement, building reporting and insights experiences while evolving core platform infrastructure including APIs, product libraries, user management, change history, billing, and notifications. This role requires managing external partner relationships and collaborating with engineers, data scientists, and designers to support a retail media platform. Key requirements include five years of product management experience, technical acumen in system design and APIs, and experience building B2B platform products. You will solve complex problems regarding campaign management, programmatic advertising concepts, and attribution for brands, retailers, and agencies.
What does a Product Manager earn in Remote?
Median $206400 from 126 postings across 34 companies.
Define and build reporting and insights experiences to help advertisers measure and trust campaign results.
Evolve core platform capabilities including API infrastructure, user management, billing, and notification systems.
Serve as the primary product point of contact for external advertisers and agency partners to gather strategic feedback.
Drive alignment across a 100+ person R&D team of engineers, data scientists, and designers to deliver product impact.
Manage the product roadmap for tools that enable advertisers to create, manage, and optimize their campaigns.
Provide strategic guidance and mentorship to junior product managers as you expand your ownership footprint.
What we're looking for
5+ years of product management experience independently owning complex, cross-functional product areas.
Experience building or owning B2B platform products, including enterprise UX flows and underlying platform infrastructure.
Strong technical acumen to engage deeply with engineering teams on system design, APIs, and platform architecture.
Experience managing external partner or customer relationships as part of a product role.
Strong written and verbal communication skills to synthesize complex technical and business context for engineering and executive audiences.
Experience in ad tech, retail media, or marketplace advertising, particularly on the demand or advertiser side (preferred).
Familiarity with programmatic advertising concepts, including auction mechanics, ad serving, attribution, billing, and reporting infrastructure (preferred).
Prior experience at a company where the platform owned enabled third-party businesses to operate (preferred).
Remote (Ontario, Canada)+374 days ago
$165,000–$174,000
APIs
System Design
Platform Architecture
Retail Media
Programmatic Advertising
B2B Platform
UX Flows
Reporting Infrastructure
Data Science
Marketplace API