Principal Program Manager, Go-To-Market

GitLab

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Canada
Salary
$203,200–$345,600 / yr
Posted
31 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $181k
This role $274k
$118k most similar roles pay here $370k

This role pays more than 96% of similar roles. Most pay $153,500–$208,825 — the shaded band above. At the midpoint, this role pays about $274k versus about $181k for comparable roles.

Based on 239 similar postings.

Employer

About GitLab

GitLab is an all-remote software company that develops an AI-powered DevSecOps platform combining source code management, CI/CD, security scanning, and project planning in a single application.

GitLab currently has 79 open roles on FindRole.

Listed pay typically runs $137,400–$213,600 across 61 roles with salary data.

Most-posted roles

View all roles at GitLab

At a glance

TL;DR · Principal Program Manager, Go-To-Market

Principal Program Manager, Go-To-Market serves as the operational spine within the Product & Technical Marketing team. This role is responsible for architecting high-stakes product launches and managing complex initiatives spanning Product Management, Design, Growth Marketing, Communications, and Field Enablement. You will build scalable launch frameworks, manage cross-functional dependencies, and translate roadmap strategies into coordinated execution plans. A core component of the role involves an AI-first approach, where you will convert manual coordination tasks into automated workflows using AI agents to improve decision velocity and team efficiency. Key requirements include experience in high-tech go-to-market programs, proficiency with project tools integrated with AI automation, and a track record of managing multi-stakeholder initiatives. You will solve the challenge of maintaining quality and clarity during rapid product cycles within the DevSecOps and software development lifecycle domain.

What does a Program Manager earn?

Median $172750 from 93 postings across 23 companies.

See salary data

What you'll do

  • Architect and execute high-stakes minor and major product launches using AI-driven operating models.
  • Manage a portfolio of cross-functional initiatives spanning Product Management, Design, Growth Marketing, and Field Enablement.
  • Convert manual project management tasks into automated, team-wide AI workflows to increase operational efficiency.
  • Create clarity in ambiguous situations by framing problems, presenting options, and identifying trade-offs for leadership.
  • Coordinate go-to-market functions to ensure seamless handoffs between technical writing, developer advocacy, and marketing teams.
  • Establish scalable launch frameworks and program practices to ensure consistent quality across multiple annual releases.
  • Track and report success based on business impact metrics like pipeline growth and customer adoption.

What we're looking for

  • Experience in go-to-market program management within the high-tech industry.
  • Experience managing complex, multi-stakeholder, and cross-functional initiatives.
  • Experience building and scaling programs within large, distributed organizations.
  • Hands-on experience with AI agents and automations used in production environments.
  • Track record of converting manual work into automated AI workflows.
  • Strong understanding of how product releases impact go-to-market teams.
  • Ability to influence without direct authority, including with senior leaders.
  • Fluency with project tools featuring AI automation and the ability to use GitLab.

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