This role pays more than
95%
of similar roles. Most pay
$177,250–$232,237
— the shaded band above.
At the midpoint, this role pays about
$286k
versus about
$205k
for comparable roles.
Based on 240 similar postings.
Employer
About Intuit
Intuit is a financial software company known for products like TurboTax, QuickBooks, Mint, and Credit Karma, helping consumers and small businesses manage their finances and taxes. Industry: Financial Software & Technology
Intuit currently has
199 open roles
on FindRole.
Listed pay typically runs
$202,500–$274,000
across 180 roles with salary data.
As a Principal Product Manager, Mid-Market Growth, you will join the QBO Discovery & Engagement team to drive breakthrough platform adoption through product-led growth and AI-first experiences. You will own the strategies and customer journeys for activation, engagement, and revenue growth specifically for mid-market customers using QuickBooks Online Advanced and Intuit Enterprise Suite. Your daily responsibilities include defining a customer-backed growth strategy, managing a balanced roadmap, and fostering a high-velocity experimentation culture through A/B testing across onboarding and billing surfaces. You will utilize ML models, funnel analytics, and GenAI tools to build personalized engagement models and synthesize customer insights. The role requires expertise in product-led growth, behavior analysis, and cross-functional leadership to solve the challenge of accelerating monetization and active use for businesses with revenues between $2.5M and $100M.
What does a Product Manager earn in California?
Median $221750 from 237 postings across 48 companies.
Execute a customer-backed growth strategy to prioritize high-impact journeys across onboarding, activation, and revenue expansion.
Develop and manage a balanced product roadmap that connects experimentation results to durable business outcomes.
Drive a high-velocity experimentation culture by owning the A/B testing roadmap for product experiences and billing surfaces.
Analyze customer behavior, funnel analytics, and ML models to identify opportunities and build feedback loops.
Define and track North Star metrics and operational KPIs to guide prioritization decisions.
Build and ship AI-first product experiences, including personalization engines and predictive engagement models.
Use GenAI tools to accelerate experimentation cycles and synthesize customer insights at scale.
Align growth marketing and product engineering teams to deliver scalable solutions for mid-market customers.
What we're looking for
10+ years of product management experience in a B2B or SaaS environment with a focus on product-led growth, funnel optimization, or growth engineering.
Bachelor's degree in Computer Science, Business, Engineering, or a related field (advanced degree preferred).
Proven expertise in experimentation and A/B testing to drive measurable improvements in activation, engagement, and retention.
Strong analytical skills with fluency in behavioral data, site analytics, and funnel metrics.
Experience with AI/ML-driven personalization and predictive engagement models within a product growth context.
Excellent communication and influence skills to align senior executives and cross-functional partners on strategy.
Ability to work in ambiguity and experience building or scaling a product growth function.