Principal Data Analyst, Growth Marketing

Upstart

Remote

Quick summary

Work type
Remote
Location
Canada
Salary
$182,300–$252,500 / yr
Posted
51 days ago
Closes
Sep 24, 2026

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $174k
This role $217k
$123k most similar roles pay here $266k

This role pays more than 81% of similar roles. Most pay $137,225–$210,562 — the shaded band above. At the midpoint, this role pays about $217k versus about $174k for comparable roles.

Based on 240 similar postings.

Employer

About Upstart

Upstart is an AI lending platform that partners with banks and credit unions to expand access to affordable credit using non-traditional variables.

Upstart currently has 61 open roles on FindRole.

Listed pay typically runs $172,100–$238,300 across 61 roles with salary data.

Most-posted roles

View all roles at Upstart

At a glance

TL;DR · Principal Data Analyst, Growth Marketing

Role Posting Log in to save

As a Principal Data Analyst in Growth Marketing at Upstart, you will lead analytics for one of the company's largest acquisition channels, collaborating closely with marketing, product, engineering, and machine learning teams to drive data-informed decision-making. You will apply advanced measurement frameworks like marketing mix modeling and geo-based incrementality testing to develop comprehensive performance insights across digital channels such as paid search, social media, mobile marketing, and SEO. Your responsibilities include designing quantitative analyses, conducting experiments, and crafting executive-level narratives that influence C-level decisions. Proficiency in SQL, Python/R, and data visualization tools like Looker or Tableau is essential, along with a strong background in analytics and experience in fintech or technology companies. This role demands deep expertise in attribution models, customer lifetime value analysis, and A/B testing to optimize growth strategies at scale.

Skills

SQL Python R Looker Mode Tableau Marketing Mix Modeling MMAb Testing Data Analysis Tools Analytics Engineering Growth Data Capabilities Customer Lifetime Value ROI Frameworks Incrementality Experiments Geo-Lift Tests Visualization Dashboards

What you'll do

  • Lead the evolution of measurement frameworks beyond traditional click-based attribution.
  • Design and conduct quantitative analyses to test hypotheses across channels and products.
  • Collaborate with engineering teams to enhance growth data capabilities and infrastructure.
  • Use analytics to understand user behavior, funnel performance, and impact of investments.
  • Partner cross-functionally to set the growth strategy and analytics roadmap for digital channels.
  • Craft executive-ready narratives around complex business topics using visualization tools.

What we're looking for

  • At least 10 years of professional experience in marketing, growth, or product analytics.
  • Deep expertise in applying data science techniques to drive impacts in growth and marketing organizations.
  • Proven track record designing and interpreting incrementality experiments and MMM-based growth measurement.
  • Proficiency in SQL, Python/R, and data visualization tools like Looker/Mode/Tableau.
  • Degree in a quantitative field such as Analytics, Data Science, Economics, Engineering, or Mathematics.
  • Strong communication skills to derive actionable insights from analysis for executive-level decision-making.
  • Experience coaching and mentoring junior team members on technical subjects.

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