Principal, Data & AI Systems Lead, Marketing Futures

Intuit

Actively hiring
San Diego, CA Posted 21 days ago $191,000–$258,500 / year
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At a glance

AI generated

TL;DR

Join Intuit’s Marketing Futures Team as a Principal Data & AI Systems Lead, where you will design and build AI-powered marketing automation workflows to streamline campaign operations, develop performance dashboards for leadership visibility, and integrate AI tools with the core marketing tech stack. You’ll work closely with product managers, engineers, and data scientists to operationalize customer segmentation models and first-party data strategies at scale, while also building automated reporting pipelines to quantify pilot impacts. This role requires 8+ years of experience in marketing analytics or operations, including hands-on expertise with GCP/AWS/Azure for scalable AI workflows, proficiency in Python, SQL, and no-code/low-code platforms like Cursor and Claude Code, and strong communication skills to translate data insights into actionable recommendations. Experience in fintech or SaaS is beneficial as you tackle the challenge of scaling intelligent automation across a global marketing organization.

Skills

Python SQL GCP AWS Azure GA4 Mixpanel Adobe Gen Studio Adobe Analytics Customer Data Platforms APIs SDKs Cursor Claude Code CI/CD

What you'll do

  • Design and build AI-powered marketing automation workflows to streamline campaign operations.
  • Develop performance dashboards providing leadership visibility into AI adoption rates and cost savings.
  • Strategically oversee the Marketing AI Lighthouse pilot portfolio, transitioning high-impact pilots to enterprise capabilities.
  • Integrate AI tools with core marketing tech stack to drive measurable lift in customer acquisition and operational velocity.
  • Partner with teams to operationalize customer segmentation models and first-party data strategies at scale.

What we're looking for

  • 8+ years of experience in marketing analytics, operations, or data-driven growth marketing.
  • At least 3 years building AI-powered automation workflows and deploying production-grade infrastructure on cloud platforms.
  • Strong proficiency in data modeling, customer segmentation, and analytics tools like GA4, Mixpanel, Adobe Analytics.
  • Hands-on experience integrating AI tools into marketing tech stacks using APIs, SDKs, and platform capabilities.
  • Proficiency in Python or SQL for data analysis and automation scripting; experience with no-code/low-code platforms required.
  • Experience building dashboards and attribution models with a strong understanding of marketing measurement metrics.
  • Track record of cross-functional collaboration with product, engineering, data science, and marketing channel teams.

Market check

Salary context

This $191,000–$258,500 range sits above 62% of similar postings on FindRole.

Peer median band

$170,000–$245,600

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$165,605–$246,150

Middle half of comparable postings.

Based on 237 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Intuit

Intuit is a financial software company known for products like TurboTax, QuickBooks, Mint, and Credit Karma, helping consumers and small businesses manage their finances and taxes. Industry: Financial Software & Technology

Intuit currently has 142 open roles on FindRole.

Listed pay typically runs $202,500–$274,000 across 131 roles with salary data.

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