Principal Data Analyst, Growth Marketing

Upstart

Remote

Quick summary

Work type
Remote
Location
Canada
Salary
$182,300–$252,500 / yr
Posted
51 days ago
Closes
Sep 24, 2026

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $174k
This role $217k
$123k most similar roles pay here $266k

This role pays more than 81% of similar roles. Most pay $137,225–$210,562 — the shaded band above. At the midpoint, this role pays about $217k versus about $174k for comparable roles.

Based on 240 similar postings.

Employer

About Upstart

Upstart is an AI lending platform that partners with banks and credit unions to expand access to affordable credit using non-traditional variables.

Upstart currently has 61 open roles on FindRole.

Listed pay typically runs $172,100–$238,300 across 61 roles with salary data.

Most-posted roles

View all roles at Upstart

At a glance

TL;DR · Principal Data Analyst, Growth Marketing

Role Posting Log in to save

As a Principal Analyst in Growth Marketing at Upstart, you will lead analytics for one of the company's largest acquisition channels, collaborating closely with digital marketing, product, engineering, and machine learning teams to drive strategic initiatives. You will apply advanced measurement frameworks like MMMs and geo-based incrementality testing to provide stakeholders with actionable insights, enhancing decision-making across paid search, social media, video, mobile, and SEO campaigns. Your role involves designing quantitative analyses, conducting experiments, and shaping data infrastructure to support borrower acquisition and retention, all while upleveling growth data capabilities through close collaboration with engineering teams. This position requires a strong analytical background with at least 10 years of experience in marketing or product analytics, proficiency in SQL, Python/R, Looker/Mode/Tableau, and the ability to communicate complex insights effectively. Experience in fintech and consumer financing is preferred, as well as the capability to influence C-level decision-making through executive narratives and visualizations.

Skills

SQL Python R Looker Mode Tableau Marketing Mix Modeling MMA A/B Testing Data Analysis Tools Analytics Engineering Growth Data Capabilities Digital Marketing Channels Customer Lifetime Value ROI Frameworks Incrementality Experiments Geo-Lift Tests Visualization and Dashboards

What you'll do

  • Lead the evolution of measurement frameworks beyond traditional click-based attribution.
  • Design and conduct quantitative analyses to test hypotheses across channels and products.
  • Collaborate with engineering teams to enhance growth data capabilities and infrastructure.
  • Use analytics to understand user behavior, funnel performance, and impact of investments.
  • Partner cross-functionally to set the growth strategy and analytics roadmap for digital channels.

What we're looking for

  • At least 10 years of professional experience in marketing, growth, or product analytics.
  • Expertise in applying data science techniques to drive impacts in growth and marketing organizations.
  • Proven track record designing and interpreting incrementality experiments and MMM-based growth measurement.
  • Proficiency in SQL, Python/R, and data visualization tools like Looker/Mode/Tableau.
  • Degree in a quantitative field such as Analytics, Data Science, Economics, Engineering, or Mathematics.
  • Strong communication skills for deriving actionable insights from analysis.

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