Principal Associate, Commercial Bank Marketing Strategist

Capital One Financial

Actively hiring
Plano, TX · McLean, VA · Richmond, VA Posted 17 days ago $120,800–$137,900 / year
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At a glance

AI generated

TL;DR

Capital One seeks a Principal Associate to join its Commercial Banking Marketing team, focusing on developing and executing multi-channel marketing strategies for B2B clients across various industries such as healthcare, technology, and real estate. The role involves building deep relationships with business partners to understand their unique needs and crafting tailored solutions that support prospecting efforts, cross-selling opportunities, and client retention. Key responsibilities include managing projects independently, creating scalable campaigns, setting campaign metrics, and collaborating with cross-functional teams including creative, events, content, and tech teams. Ideal candidates should have a background in B2B marketing, experience using tools like Salesforce and Google Suite, and strong communication skills to influence internal stakeholders effectively.

Skills

Google Suite Tableau Salesforce Python PostgreSQL Kubernetes AWS Azure GCP Docker CI/CD Prometheus Grafana Git Jira Terraform JSON HTML CSS JavaScript React

What you'll do

  • Build and maintain deep relationships with business partners in targeted industry segments.
  • Develop and execute integrated multi-channel marketing strategies to support business objectives.
  • Manage projects independently, including storytelling, project management, and strategic alignment.
  • Create scalable marketing campaigns that span multiple lines of business within Commercial Bank.
  • Establish campaign metrics and identify insights to inform product strategy and marketing plans.

What we're looking for

  • At least 4 years of experience in multi-channel marketing programs.
  • Proven ability to manage and develop B2B marketing campaigns.
  • Experience working with Salesforce or similar marketing technology tools.
  • Strong communication skills and the ability to influence stakeholders.
  • Demonstrated success in building and maintaining relationships across various levels.
  • Adept at briefing and collaborating with creative teams on asset development.
  • Passion for using data, metrics, and insights to drive marketing results.

Market check

Salary context

This $120,800–$137,900 range sits above 26% of similar postings on FindRole.

Peer median band

$146,100–$211,000

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$127,212–$223,875

Middle half of comparable postings.

Based on 238 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 489 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 483 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

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