Manager 2, Growth Technology, Web & App Content Management

What you'll do

• Lead a team to drive customer growth for TurboTax and Credit Karma across web and app platforms.
• Manage structured and headless content management, including content modeling, schema design, and digital asset management.
• Design and execute A/B testing, multi-armed bandit designs, and portfolio-level experiment planning.
• Build marketing technology capabilities for campaign management, pricing surfaces, and CRM/email integrations.
• Implement instrumentation for analytics, ad-technology, SEO, and generative engine optimization.
• Develop AI-based tooling, including agentic authoring, evaluation frameworks, and AI governance.
• Manage portfolio intake tooling, capacity modeling, and data attribution.

What we're looking for

• 8+ years of experience spanning program management, digital marketing, and product management roles.
• 3+ years of experience leading people.
• 3+ years of experience managing content management systems, personalization and experimentation platforms, and front-end web development.
• 3+ years of experience in deep partnership with performance marketing including GEO, SEO, Paid, and CRM.
• 1+ year of experience driving strategic vision in product and technology.
• Experience running content operations at consumer scale.
• Expertise in web marketing, governance, content management systems, CRO, marketing technology, GEO, SEO, ASO, and AI tools.
• Expertise in A/B and multi-armed bandit design, segmentation, targeting, and portfolio-level experiment planning.