This role pays less than
67%
of similar roles. Most pay
$177,250–$233,662
— the shaded band above.
At the midpoint, this role pays about
$188k
versus about
$205k
for comparable roles.
Based on 240 similar postings.
Employer
About Gen Digital
Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.
Gen Digital currently has
27 open roles
on FindRole.
Listed pay typically runs
$175,000–$208,000
across 21 roles with salary data.
Lead Product Manager, Family Safety will own the family safety capability domain, managing household protection across various consumer needs and life stages. This role involves defining the capability roadmap, setting product requirements for engineering teams, and making critical build versus vendor decisions based on strategic and economic factors. The manager will collaborate with UX, engineering, legal, and privacy teams to navigate device OS complexity, cross-device enforcement, and regulatory constraints like COPPA and GDPR. Key responsibilities include writing product briefs, defining success metrics, and ensuring features are integrable via APIs and SDKs. The ideal candidate possesses technical fluency regarding device constraints and API feasibility, experience with AI tools for product work, and a background in safety-critical or privacy-sensitive products. They must excel at driving cross-functional alignment to solve complex problems involving parental controls and multi-device functionality.
Own and prioritize the Family Safety capability roadmap to balance competing household protection scenarios.
Define detailed product requirements including edge cases, device constraints, and cross-surface implications for engineering teams.
Make strategic "build vs. extend vs. vendor" decisions based on economic factors and competitive positioning.
Collaborate with UX and engineering teams to define how features surface and ensure technical feasibility.
Navigate complex regulatory landscapes like COPPA and GDPR to shape the product roadmap and sequencing.
Design capabilities that are integrable via APIs and SDKs to support partner product integration.
Manage cross-functional alignment between legal, privacy, and business stakeholders to move decisions forward without formal authority.
Translate technical constraints and regulatory requirements into actionable features for go-to-market opportunities.
What we're looking for
3–8+ years of product management experience with complex consumer products involving multi-device, multi-user, cross-platform, or regulatory constraints.
Proven track record of shipping products end-to-end from discovery through launch and iteration based on user feedback.
Strong technical fluency regarding device constraints, cross-device communication, API feasibility, and architectural implications.
Exceptional written and verbal communication skills to produce product briefs and strategy memos for senior leadership.
Ability to drive cross-functional alignment across UX, engineering, and business teams without formal authority.
Demonstrated experience leveraging AI tools for requirements gathering, competitive analysis, documentation, and decision-making.
Experience in safety-critical or privacy-sensitive products (preferred).
Background in family-oriented products, mobile security, or consumer protection (preferred).