The Director of Regional Marketing at nCino leads a team responsible for field marketing, events, and lead conversion programs within their assigned region, setting strategic priorities that align with global objectives while maximizing ROI and revenue impact. This role involves managing marketing managers and senior professionals to execute regional conference portfolios and pipeline acceleration programs tailored to specific market needs. The director collaborates closely with sales leadership and product marketing to develop targeted field marketing strategies and ensures seamless integration between demand generation and regionally focused conversion efforts. Key responsibilities include budget planning, resource allocation, and leveraging AI tools for operational excellence and data-driven decision-making. Ideal candidates have extensive experience in B2B SaaS or technology field marketing, proficiency with marketing automation platforms like Marketo or HubSpot, CRM systems such as Salesforce, and advanced analytics tools. Experience in the financial services technology industry is highly desirable.
Lead and develop a regional marketing team to drive high performance and strategic execution.
Set and execute short-term marketing strategies for the region, focusing on measurable pipeline contribution.
Own and manage the regional conference portfolio to maximize ROI and pipeline generation.
Drive targeted nurture campaigns and account-based marketing programs to accelerate sales pipelines.
Collaborate with sales leadership to implement tailored field marketing strategies for regional market segments.
What we're looking for
Proven leadership experience managing marketing managers and senior professionals.
Deep expertise in B2B SaaS or technology field marketing, including events management and lead conversion strategies.
Ability to set and execute short- to mid-term marketing strategy with clear KPIs.
Strong operational and financial acumen, including budget management and ROI demonstration.
Advanced proficiency with marketing automation platforms, CRM systems, and analytics tools.
Excellent communication skills and executive presence for cross-functional collaboration.
Experience establishing standardized processes and project management disciplines.
Market check
Salary context
This
$140,200–$245,300
range sits above
40%
of similar postings on FindRole.
Peer median band
$167,050–$251,750
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$174,375–$248,125
Middle half of comparable postings.
Based on 240 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About nCino
nCino is a cloud banking platform company providing end-to-end banking solutions including loan origination, deposit account opening, and customer relationship management for financial institutions. Industry: Financial Technology & Banking Software
nCino currently has
11 open roles
on FindRole.
Listed pay typically runs
$107,900–$183,400
across 10 roles with salary data.
Us - North Carolina - Hq, US14 days ago
$81,600–$138,700
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