Director of Product, Personalization

Gen Digital

Confirmed live today High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$220,000–$245,000 / yr
Employment
Full-time
Posted
30 days ago
Freshness
Confirmed live today

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $244k
This role $232k
$178k $298k
below market most similar roles pay here above market

This role pays less than 55% of similar roles. Most pay $208,800–$278,400 — the blue band above. At the midpoint, this role pays about $232k versus about $244k for comparable roles.

Based on 240 similar postings.

Employer

About Gen Digital

Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.

Gen Digital currently has 25 open roles on FindRole.

Listed pay typically runs $175,000–$200,000 across 19 roles with salary data.

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At a glance

TL;DR · Director of Product, Personalization

The Director of Product, Personalization joins the MoneyLion team to lead the strategy and roadmap for the internal personalization engine and the personalized engagement feed. This role involves owning the capabilities at the intersection of data, product, and customer relationship-building, specifically focusing on signal ingestion, ranking logic, and real-time decisioning. You will work with engineering and data science teams to mature ML-driven personalization from rule-based to model-driven systems. Key responsibilities include defining how behavioral and financial data surface relevant content, managing cross-product orchestration for lifecycle communications, and driving rigorous experimentation. Required skills include experience with personalization, recommendation, or feed-based products, ML engineering collaboration, and SQL proficiency. The role solves the technical challenge of translating customer signals into a cohesive, adaptive financial platform experience.

What you'll do

  • Own the product strategy and roadmap for the internal personalization engine, including signal ingestion and ranking logic.
  • Define how behavioral and financial data are used to surface relevant content and offers to customers in real-time.
  • Partner with data science and engineering to transition personalization from rule-based systems to ML-driven models.
  • Manage the personalized engagement feed to surface products and content based on customer financial profiles and behaviors.
  • Drive rigorous experimentation on feed composition, card design, and calls-to-action to improve monetization and engagement.
  • Align lifecycle communications like push notifications and emails with product-level personalization signals.
  • Act as a cross-product orchestrator to align personalization priorities across Membership, PFM, Credit, and Onboarding domains.
  • Establish success metrics and accountability frameworks anchored in customer relationship depth and lifetime value.

What we're looking for

  • 7+ years of product management experience.
  • At least 2 years of experience in a lead or senior PM role owning a significant product area.
  • Demonstrated track record building personalization, recommendation, feed-based, or ML-driven products at consumer scale.
  • Experience working with data science and ML engineering teams to ship model-driven product experiences.
  • Fintech, consumer finance, or high-growth consumer app experience.
  • Exceptional cross-functional influence to align diverse stakeholders and navigate ambiguity.
  • Experience with lifecycle or CRM products (preferred).
  • Familiarity with ML infrastructure, feature stores, or experimentation platforms (preferred).

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