Director, Marketing Operations

What you'll do

• Own the end-to-end marketing funnel from demand capture through sales handoff, including qualification, scoring, and routing.
• Design and manage scalable workflows for both sales-led and self-serve motions.
• Manage the marketing technology ecosystem and integrations across Marketo, Salesforce, and other GTM platforms.
• Establish architecture and operating standards to ensure systems are scalable, reliable, and connected.
• Oversee the quality and governance of marketing and prospect data, including identity and segmentation.
• Establish trusted funnel and performance measurements in partnership with RevOps, Finance, and Engineering.
• Lead and develop the Marketing Operations team while establishing clear priorities and service levels.
• Translate data into actionable recommendations to improve marketing efficiency and investment decisions.

What we're looking for

• 8+ years of experience in marketing operations, revenue operations, or growth operations.
• 3+ years of experience leading and developing a team.
• Proven track record of improving lead-to-meeting conversion for enterprise sales and self-serve motions.
• Deep hands-on architecture experience in Marketo or an equivalent marketing automation platform.
• Strong Salesforce fluency and experience with shared platform ownership with Revenue Operations.
• Experience designing scalable lifecycle, scoring, routing, campaign taxonomy, and data governance practices.
• SQL and BI fluency to independently investigate performance and understand attribution limitations.
• Experience managing martech vendors and running marketing systems as production infrastructure.
• Experience in fintech, financial services, or another regulated environment (preferred).
• Technical partnership with Product and Engineering on signup flows or identity resolution (preferred).
• Experience with holdouts, incrementality testing, or media mix modeling (preferred).
• Experience with marketing financial planning and reporting (preferred).
• Experience with AI or agent-assisted workflows with measurable results (preferred).
• Hands-on experience with LeanData, Qualified, Hex, a CDP, or tools like Retool (preferred).