Director, Consumer Performance Marketing

What you'll do

• Develop and execute multi-channel strategies to acquire, activate, and retain consumers across various digital platforms.
• Oversee annual planning and quarterly reforecasting for a nine-figure marketing budget, ensuring efficient growth.
• Manage and mentor senior managers and channel leaders to build a high-performing team focused on testing and continuous improvement.
• Own core KPIs such as CAC efficiency, ROAS, LTV/CAC, incrementality, and retention contribution to drive sustainable business outcomes.
• Partner with MarTech, Data Science, Product, and Engineering to advance AI and automation in performance marketing strategies.
• Champion innovation by identifying new platforms, channels, bidding strategies, and audience tactics for incremental growth.

What we're looking for

• 10+ years of experience in performance marketing with expertise in managing large-scale budgets.
• 5+ years of leadership experience, managing managers and scaling multi-disciplinary teams of 15+ members.
• Proven success in optimizing for efficiency, incrementality, and long-term value across major digital channels.
• Strong analytical skills and financial acumen to partner deeply with data and finance functions.
• Experience building or scaling in-house media operations capabilities using technology and automation.
• Ability to balance strategic vision with operational depth, including channel performance analysis.
• Exceptional communication and cross-functional partnership skills for influencing executives.